# Weekend-Long Free Streaming Promotions Netflix is Testing Free Weekend-Long Streaming By Ell Smith | Published 2020-10-21 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/weekendlong-streaming References: [hypebae](https://hypebae.com/2020/10/netflix-free-weekend-long-access-testing-india-television-streaming) & [netflix](https://www.netflix.com/ca/) [Netflix](https://www.trendhunter.com/trends/netflix-4) is testing free weekend-long streaming in select regions. With stay at home orders and social distancing guidelines in place, many consumers are preparing for a winter spent mainly indoors. With activities cancelled, most are turning to a variety of [streaming services](https://www.trendhunter.com/trends/roku-howdy) to pass the time. Netflix is capitalizing on this by offering [promotions and deals](https://www.trendhunter.com/trends/sonic-live-free-fridays) to entice new customers. The latest deal from the brand offer a weekend of free streaming, giving potential consumers the opportunity to test the platform before committing. According to COO Greg Peters, “We think that giving away everyone in a country access to Netflix for free for a weekend could be a great way to expose a bunch of new people to the amazing stories that we have, the service and how it works". Image Credit: Freestocks.Org/Unsplash ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 22% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### Key Themes Behind This Trend - **Free Weekend-long Streaming:** Disruptive innovation opportunity: Other streaming platforms could adopt similar free weekend promotions to attract new customers. - **Promotions and Deals:** Disruptive innovation opportunity: Other industries could use promotions and deals as a way to attract and engage customers during periods of low activity or economic uncertainty. - **Testing and Experimentation:** Disruptive innovation opportunity: Companies can test new strategies and approaches, like offering free weekends, to gauge customer interest and gather valuable data. ### Where This Applies - **Streaming Services:** Disruptive innovation opportunity: Streaming services can explore creative ways to attract new subscribers and retain existing ones, such as through free weekend promotions. - **Entertainment Industry:** Disruptive innovation opportunity: The entertainment industry can leverage promotions and deals to incentivize consumption and keep audiences engaged. - **Tech Industry:** Disruptive innovation opportunity: Tech companies can develop innovative strategies and features that enhance user experience and drive customer acquisition, like offering free trial periods. ## Related on Trend Hunter - [Early-Access TV Gaming Features](https://www.trendhunter.com/trends/netflix-4.md) - [Complimentary Streaming Snack Promotions](https://www.trendhunter.com/trends/walkers-promotion.md) - [Streaming Service Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-crave-combo.md) - [Sci-Fi Ice Cream Giveaways](https://www.trendhunter.com/trends/free-ice-cream-for-a-year.md) - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Comedic Streaming Service Livestreams](https://www.trendhunter.com/trends/neflix-livestream.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Affordable Streaming Bundles](https://www.trendhunter.com/trends/comcast-2.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md)