# Non-Alcoholic Spritzers Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages By Laura McQuarrie | Published 2024-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weekday-vibes References: [bevnet](https://www.bevnet.com/reviews/weekday-vibes/weekday-vibes) & [drinkweekdayvibes](https://drinkweekdayvibes.com/)  When it comes to inventive alternatives to alcohol, consumers are becoming more and more spoiled for choice thanks to unique offerings like Weekday Vibes, a line of [non-alcoholic spritzers](https://www.trendhunter.com/trends/sparkling-botanical-aperitivo) made with dealcoholized wine. Available in varieties like Grapefruit Rosemary Sparkling Rosé and Bitter Orange Spritz, these low-calorie canned beverages offer intriguing flavors that are ready to take on the go. While Bitter Orange Spritz is comparable to an [Aperol spritz](https://www.trendhunter.com/trends/wilderton-aperitivo), Grapefruit Rosemary Sparkling Rosé gets its delicate flavor from both red and white dealcoholized wine. With flavorful products that boast less than 0.5% alcohol by volume, Weekday Vibes speaks to those who are fully sober, sober curious, or "situationally sober," knowing that everyone demands flavorful options when they make mindful drinking decisions. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 16% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Non-alcoholic Spritzers Made with Dealcoholized Wine:** Innovative beverages combining unique flavors with dealcoholized wine cater to the growing demand for alcohol alternatives. - **Low-calorie Canned Beverages with Intriguing Flavors:** The rise of canned spritzers offering low calories and on-the-go convenience gives consumers more choices in the non-alcoholic beverage market. - **Sober Curious and 'situationally Sober' Consumer Base:** Weekday Vibes appeals to sober curious individuals and the 'situationally sober,' emphasizing the importance of flavorful options for mindful drinking occasions. ### Sectors Adopting This - **Beverage:** The beverage industry can capitalize on the trend by developing more non-alcoholic options using dealcoholized wine as a base for innovative flavors. - **Food and Beverage Packaging:** There is an opportunity in the food and beverage packaging sector to create convenient packaging solutions for low-calorie canned spritzers with unique flavor profiles. - **Market Research and Consumer Insights:** Understanding the preferences of the sober curious and 'situationally sober' demographic can lead to tailored marketing strategies and product development within the market research and consumer insights industry. ## Related on Trend Hunter - [RTD Alcohol-Free Spritzes](https://www.trendhunter.com/trends/alcohol-free-spritzes.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Non-Alcoholic Canned Spritzes](https://www.trendhunter.com/trends/nonalcoholic-canned-spritzes.md) - [Sparkling Non-Alcoholic Wine Cocktails](https://www.trendhunter.com/trends/nozeco-spritz.md) - [Non-Alcoholic Spirtz Lines](https://www.trendhunter.com/trends/0-spritz.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Vibrant Non-Alcoholic Aperitivos](https://www.trendhunter.com/trends/non-alcoholic-aperitivo-collection.md) - [Zero-Proof Brunch Beverages](https://www.trendhunter.com/trends/fauxmosa.md) - [Low-Alc Canned Rosés](https://www.trendhunter.com/trends/sovi.md)