# Annual Sports Holiday Campaigns Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan By Mishal Omar | Published 2016-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/week-of-greatness References: [fastcocreate](http://www.fastcocreate.com/3053811/tracy-morgan-is-back-for-foot-lockers-week-of-greatness) & [prnewswire](http://www.prnewswire.com/news-releases/foot-locker-jump-starts-the-holiday-season-with-fourth-annual-week-of-greatness-300181191.html) [Foot Locker's](https://www.trendhunter.com/trends/foot-locker-takeover) annual 'Week of Greatness' kicked off with two commercials that starred the comedian Tracy [Morgan](https://www.trendhunter.com/trends/sisterhood-in-style). The Week of Greatness begins the holiday season and is in reference to a week in which "the hottest sneaker and gear releases" are introduced at Foot Locker stores -- just in time for the influx of holiday shoppers. The commercials star Tracy Morgan and both reference the comedian's near-fatal car crash in 2014. With the comedian making jokes with professional athletes about people taking over his role and making a great comeback, these humorous commercials lightly poke fun at Morgan's accident and his ability to make a comeback with "greatness." By using professional athletes and a famous comedian to introduce Foot Locker's [annual holiday campaign](https://www.trendhunter.com/trends/amazon-holiday-campaign), the brand is able appeal to youth and adults alike. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 4% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What's Driving This Trend - **Celebrity-endorsed Holiday Campaigns:** Brands can leverage the star power of celebrities to create engaging and memorable holiday campaigns. - **Humorous Advertising:** Humor can be used to create a memorable and relatable advertising campaign, even when addressing sensitive topics. - **Seasonal Product Releases:** Introducing new and exclusive products during the holiday season can create excitement and drive sales. ### Who This Affects Most - **Retail:** Retail brands can capitalize on the holiday season by launching celebrity-endorsed campaigns that generate buzz and drive foot traffic to stores. - **Advertising:** Creative agencies can explore the use of humor in advertising to create impactful and memorable campaigns that resonate with consumers. - **Fashion and Footwear:** Fashion and footwear brands can leverage the holiday season to introduce limited edition products and create a sense of urgency among consumers. ## Related on Trend Hunter - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Gen Z Holiday Campaigns](https://www.trendhunter.com/trends/wrapped-in-heat.md) - [Celebrity-Endorsed Sneaker Campaigns](https://www.trendhunter.com/trends/start-with-sneakers.md) - [Football Athlete-Headed Footwear Campaigns](https://www.trendhunter.com/trends/travis-hunter.md) - [Heartwarming Seasonal Sneaker Campaigns](https://www.trendhunter.com/trends/saucony-run-home-for-the-holidays.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Athlete-Backed Shoe Campaigns](https://www.trendhunter.com/trends/awaken-your-madness.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md)