# Bright Vegan Penny Loafers The Weejun Shoe by G.H. Bass Gets a New Construction Update By Amy Duong | Published 2022-10-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/weejun References: [highsnobiety](https://www.highsnobiety.com/p/gh-bass-cactus-leather-weejun-release/) G.H. Bass introduces a new construction update of the signature Weejun penny loafer that highlights a vegan mindset this time around. The shoes are described by the brand as 'The Preferred Shoe for Gentlemen.' This time, the brand delivers a more sustainable iteration of the familiar shoe and creates the build from vegan-friendly cactus leather that is Desserto. Desserto leather is an award-winning cactus vegan leather and the shoe is offered in three tonal options. The colorway palettes include the likes of green, red, or dark green for the season. To launch the shoes, the brand releases a campaign that is shot by Lauren Maccabee and styled by Luci Ellis to highlight the new look. Image Credit: G.H. Bass, Lauren Maccabe ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 48% | Activity: 42% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Vegan-friendly Leather:** Opportunity for brands to innovate in sustainable and eco-friendly materials to meet the increasing demand for vegan and environmentally responsible products. - **Sustainable Footwear:** Potential for companies to explore sustainable materials and ethical labor practices to appeal to customers who prioritize eco-consciousness and social responsibility in their purchasing decisions. - **Colorway Palettes:** The use of unique colorway options can help brands differentiate their products and appeal to consumers seeking individuality and personal style expression. ### Sectors Adopting This - **Footwear:** Footwear companies can explore innovative materials beyond traditional leather to meet the increasing demand for eco-friendly and sustainable options. - **Fashion:** Fashion brands can expand their product lines with eco-friendly and ethically-made clothing and accessories to appeal to customers who prioritize social responsibility. - **Retail:** Retailers can leverage the increasing demand for sustainable and vegan-friendly products to diversify their product offerings and align with the values of their customers. ## Related on Trend Hunter - [Gradient Tonal Leather Loafers](https://www.trendhunter.com/trends/huf-x-gh-bass.md) - [American Heritage-Celebrating Collabs](https://www.trendhunter.com/trends/gh-bass-x-buck-mason.md) - [Western-Inspired Americana Footwear](https://www.trendhunter.com/trends/out-west-collection.md) - [Artfully Premium Loafer Collections](https://www.trendhunter.com/trends/monograms.md) - [Ultra-Sophisticated Timeless Loafer Designs](https://www.trendhunter.com/trends/monogram-line.md) - [Limited-Edition Loafers](https://www.trendhunter.com/trends/reigning-champ-x-ghbass.md) - [Sophisticated Penny Loafer Designs](https://www.trendhunter.com/trends/ellis-penny-loafers.md) - [Classic Sage-Colored Loafers](https://www.trendhunter.com/trends/loafer-in-sage.md) - [Ultra-Sophisticated Men's Loafers](https://www.trendhunter.com/trends/loafer-in-ivy.md)