# Vengeful Garden Pest Ads This 'Weed B Gon' Pre-Roll Ad Lets Viewers Skip to the Action Early By Laura McQuarrie | Published 2016-04-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/weed-b-gon References: [adweek](http://www.adweek.com/adfreak/annoying-pre-roll-ad-lets-you-kill-it-not-just-skip-it-171100) Most pre-roll ads [YouTube](https://www.trendhunter.com/trends/ads-on-instagram) require viewers to sit through a portion of the advertisement before they are able to proceed—this is true of the newest Weed B Gon advertisement from [Scotts](https://www.trendhunter.com/trends/hispanic-marketing-campaign), but the brand added in a new way for viewers to get to the action quicker. While it takes a while for the "skip" button to appear, a "kill" button appears as an annotation just a few seconds in, following a scene where Prickly the weed begins biting a person's leg. Pressing the annotation skips ahead to the point in the ad where Prickly is being sprayed with Weed B Gon and meets his demise, effectively speeding up the pre-roll ad. Although pre-roll ads are extremely condensed, they are becoming formats for advertisers to experiment with ways that make them unskippable, playable or like this one, fast-forwarded. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 2% | Activity: 9% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Pre-roll Ads:** The trend of interactive pre-roll ads offers opportunities for advertisers to engage viewers and make their ads more memorable. - **Enhanced Viewer Experience:** Enhancing the viewer experience through innovative features like skip buttons and annotations allows brands to capture and retain audience attention. - **Creative Ad Formats:** The rise of creative ad formats like fast-forwarded commercials opens up new avenues for advertisers to deliver their message in a captivating way. ### Where This Applies - **Advertising:** The advertising industry is poised to leverage interactive pre-roll ads to create more impactful and engaging campaigns. - **Technology:** The technology industry can develop new tools and platforms to facilitate the implementation of interactive features in pre-roll ads. - **Entertainment:** The entertainment industry can explore creative ad formats to monetize video content while maintaining viewer satisfaction. ## Related on Trend Hunter - [Fast-Acting Weed Killers](https://www.trendhunter.com/trends/spruce-weed-killer.md) - [Unskippable Instagram Ad Updates](https://www.trendhunter.com/trends/ads-on-instagram.md) - [Influencer-Inspired Ads](https://www.trendhunter.com/trends/tomcat.md) - [Paid Online Platform Experiences](https://www.trendhunter.com/trends/youtube-premium-feature.md) - [On-Click Shoppable Video Ads](https://www.trendhunter.com/trends/adadapted.md) - [Festive Carnivorous Plant Ads](https://www.trendhunter.com/trends/snapper-the-perfect-tree.md) - [Add-to-Cart Video Advertisements](https://www.trendhunter.com/trends/shoppable-video-ads.md) - [Shoppable CPG Ads](https://www.trendhunter.com/trends/shoppable-video-ad.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md)