# Facial Recognition Payment Systems Wedome Bakery Uses Alipay to Allow Consumers to Pay Seamlessly By Amy Duong | Published 2020-01-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wedome-bakery References: [theguardian](https://www.theguardian.com/world/2019/sep/04/smile-to-pay-chinese-shoppers-turn-to-facial-payment-technology) Wedome Bakery is a bakery based in Beijing, China and it incorporates a specialized facial recognition point of sale system to run a seamless transaction process. The software is by [Alipay](https://www.trendhunter.com/trends/alipay), which is a financial label by Alibaba -- it's 'Smile-to-Pay' system is about the size of an [Apple](https://www.trendhunter.com/trends/xiaomi-smart-door-lock-x) [iPad](https://www.trendhunter.com/trends/ikebana-reflections). Wedome Bakery's Chief Information Officer, Bo Hu, states that there are currently 300 stores that function using this paying format and plans to expand the platform to 400 more locations. He firmly believes that it makes the entire point of sale process run seamlessly and more efficient. To appeal more and respond to the reactions of the implementation, Alipay is planning to introduce 'beautifying filters' to the cameras. Image Credit: Alipay/Wedome Bakery ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 33% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Facial Recognition Payment Systems:** Facial recognition technology in payment systems disrupts traditional transaction processes, providing seamless and efficient payment experiences. - **Specialized Point of Sale Systems:** Specialized POS systems, like the facial recognition system used by Wedome Bakery, offer innovative solutions for smoother and more efficient transactions. - **Integration of Beauty Filters in Facial Recognition Systems:** The integration of beauty filters in facial recognition systems, as planned by Alipay, showcases the potential for personalization and enhanced user experiences in payment technology. ### Industries Being Reshaped - **Bakery:** The bakery industry can leverage facial recognition payment systems to streamline transactions and enhance customer satisfaction. - **Financial Technology:** The financial technology industry can embrace specialized point of sale systems and facial recognition technology to revolutionize payment processes. - **Retail:** The retail industry can adopt facial recognition payment systems to provide frictionless and secure transactions, enhancing the customer experience. ## Related on Trend Hunter - [Smart Cashierless Shops](https://www.trendhunter.com/trends/cashierless-shop.md) - [Facial Recognition Checkouts](https://www.trendhunter.com/trends/contactless-store.md) - [Smart Glasses Payment Solutions](https://www.trendhunter.com/trends/alipay.md) - [Seamless Biometric Payment Tools](https://www.trendhunter.com/trends/mastercard-1.md) - [AI-Powered Payment Systems](https://www.trendhunter.com/trends/mashgin-1.md) - [Grocery Payment Palm Scanners](https://www.trendhunter.com/trends/amazon-one-1.md) - [Palm-Enabled Contactless Payments](https://www.trendhunter.com/trends/amazon-6.md) - [Convenient Palm Payment Expansions](https://www.trendhunter.com/trends/amazon-one-payments.md) - [AI-Powered Snack Shops](https://www.trendhunter.com/trends/quick-eats-store.md)