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# Famous Aging Cheddar To Be Auctioned
Bid on 11 Month Old Wedginald Cheese

By Hjortur | Published 2007-11-16 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/wedginald-the-famous-cheddar-cheese-to-auction
References: [blog.scope.is](http://blog.scope.is/marketing_safari)

Do you remember Wedginald, the West Country Farmhouse Cheesemakers' cheddar cheese you could watch mature [live on web-TV](http://www.cheddarvision.tv)? We featured it way back in April. Well, it's been almost eleven months since the cheese made its video debut, and Wedginald has come of age. On November 19th he will have matured for eleven months so he is probably going to end as the center piece of a Christmas party. That could be your Christmas party because Wedginald is going up for auction and will be sold to the highest bidder. All the proceeds of the auction will be donated to BBC Children in Need.

[Bid now on eBay](http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=110192120198) if you want Wedginald to become a part of your Christmas party.

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 25% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts)

## Key Themes

### What's Driving This Trend

- **Cheese Auctions:** Opportunity for online auction platforms to create a niche market for unique and rare cheeses.
- **Livestreamed Food Maturation:** Potential for food companies to create interactive livestreams of their products aging, appealing to foodies and tech enthusiasts alike.
- **Charity Food Fundraisers:** Possibility for food companies to donate proceeds from the auctioning or selling of their products to charity, promoting social responsibility.

### Who This Affects Most

- **Food Industry:** Opportunities to innovate in marketing, production, and fundraising through unique food products and initiatives.
- **E-commerce Industry:** Potential for specialty online marketplaces for unique food products, as well as hosting livestreamed auctions or sales for food enthusiasts.
- **Charitable Organizations:** Opportunities to collaborate with food companies for fundraising initiatives, highlighting the impact of social responsibility and corporate philanthropy.

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