# Smartphone-Shot Bridal Magazines Weddingbells Created a Cover and Editorial Using Just an iPhone By Laura McQuarrie | Published 2017-12-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/weddingbells References: [weddingbells](https://weddingbells.ca/real-weddings/wedding-shot-on-iphone/) Weddingbells is setting itself apart within the magazine industry by introducing its Spring & Summer 2018 issue with a cover and editorial images that have been captured only using an iPhone 8 Plus. While the bridal magazine's dynamic cover was lensed by fashion photographer Alvaro Goveia, the magazine also commissioned Toronto-based wedding photographer Barb Simkova to capture images of a real wedding using just a smartphone. As Alison McGill, Editor-in-Chief of Weddingbells sees it, "We’ve noticed more and more wedding photographers are mixing up the tools they use to capture impactful imagery. [iPhones](https://www.trendhunter.com/trends/stage-powergrip) have become an essential tool many photographers use to provide a different perspective on their clients’ wedding day." Inside the latest issue of the magazine, readers will also discover dresses from Canadian bridal fashion designers, cakes and a guide to pairing designer fragrances with wedding bouquets. Image Credit: Barb Simkova ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### Key Themes Behind This Trend - **Smartphone Photography:** The rise of smartphone photography as a credible tool for professional photographers presents an opportunity for disruption of traditional photography industry. - **Mobile-only Editorial:** Publishers who incorporate mobile-only editorial content can attract younger audiences and stay relevant in the digital age. - **Alternative Approaches to Traditional Media:** Experimentation with alternative approaches to traditional media, such as using iPhones for bridal magazine covers, can help publications stand out amidst a crowded market. ### Where This Applies - **Photography:** Disruptive innovation opportunities in the photography industry include advancements in smartphone cameras, AI-assisted image processing, and online image marketplaces. - **Publishing:** The rise of mobile-only editorial content presents disruptive innovation opportunities for publishers, including the creation of interactive, visually-stunning content that can be easily consumed on a mobile device. - **Wedding Industry:** Disruptive innovation opportunities in the wedding industry include the use of emerging technologies to enhance the wedding planning experience, such as VR wedding planning tools and social media-powered wedding registries. ## Related on Trend Hunter - [AI-Inspired Fantastical Bridal Collections](https://www.trendhunter.com/trends/fantastical-bridal-collection.md) - [Photo Editing Mobile Expansions](https://www.trendhunter.com/trends/capture-one.md) - [Photography-Centric Smartphones](https://www.trendhunter.com/trends/ax-phone.md) - [Next-Day Wedding Photos](https://www.trendhunter.com/trends/wedding-photos.md) - [Pro-Grade Smartphone Photography Controls](https://www.trendhunter.com/trends/miops-spark.md) - [Digital Wedding Platforms](https://www.trendhunter.com/trends/lovebird.md) - [Color-Infused Glass Smartphones](https://www.trendhunter.com/trends/iphone-15.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md)