# Simplified Wedding Wardrobes Amsale's 360-Degree Wedding Wardrobe Has Complete Wedding Day Styles By Laura McQuarrie | Published 2019-10-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wedding-wardrobe References: [prnewswire](https://www.prnewswire.com/news-releases/amsale-unveils-360-degree-wedding-wardrobe-in-dramatic-fashion-at-bridal-week-300931526.html) & [amsale](http://www.amsale.com/) Knowing that brides often feel overwhelmed and face decision fatigue when it comes to planning and styling a wedding, Amsale is aiming to support women by offering options for assembling a [complete wedding wardrobe](https://www.trendhunter.com/trends/bridal-guestof-collection). The brand's collections are designed to dress not just the bride but also her most special guests, making it easy to style a wedding in a single place. As well as offering a variety of outfit styles, the brand also supports brides with online and in-store [concierge styling services](https://www.trendhunter.com/trends/bridal-shopping). For the unveiling of its 360-degree wedding wardrobe at Bridal Fashion Week, Amsale invited guests to become part of an interactive experience where everyone had a front seat to see the collection's unveiling. In all, five collections were revealed: Amsale, Nouvelle Amsale, [Little White Dress](https://www.trendhunter.com/trends/davids-bridal-1), Amsale Bridesmaids and Amsale Evening—a new collection for cocktails and social occasions. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 82% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Romance](https://www.trendhunter.com/romance) ## Key Themes ### What's Driving This Trend - **Complete Wedding Wardrobe:** Opportunity for brands to offer comprehensive wedding wardrobe options to support overwhelmed brides. - **Concierge Styling Services:** Disruption opportunity for online and in-store styling services tailored to brides' needs. - **Interactive Unveiling Experiences:** Potential for brands to create immersive and interactive experiences for showcasing collections. ### Who This Affects Most - **Wedding Fashion:** Opportunity for wedding fashion brands to cater to brides and their guests with complete wardrobe options. - **Online Retail:** Potential for online retail platforms to offer concierge styling services for brides shopping for wedding outfits. - **Event Marketing:** Disruptive innovation opportunity for event marketing companies to create interactive experiences for unveiling collections. ## Related on Trend Hunter - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Comfort-Focused Bridal Apparel](https://www.trendhunter.com/trends/pearly-mini-dress.md) - [Affordable Designer Bridalwear](https://www.trendhunter.com/trends/azazie-and-christian-siriano.md) - [Stunning Luxe Bridal Collections](https://www.trendhunter.com/trends/luxe-bridal.md) - [Digitally Customizable Bridesmaid Dresses](https://www.trendhunter.com/trends/couture-technologies.md) - [Inclusive Bridal Gown Capsules](https://www.trendhunter.com/trends/feather-kissed-collection.md) - [Bridal-Focused Retail Concepts](https://www.trendhunter.com/trends/bridal-shopping.md) - [Curated Summer Bridal Collections](https://www.trendhunter.com/trends/bridal-atelier-collection.md) - [Summer Bridal Guest-Of Collections](https://www.trendhunter.com/trends/bridal-guestof-collection.md)