# Modern Wedding-Inspired Campaigns Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign By Amy Duong | Published 2025-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wedding-shop-campaign References: [skims](https://skims.com/en-ca/collections/wedding-shop) & [rollingstone](https://www.rollingstone.com/product-recommendations/lifestyle/patrick-schwarzenegger-abby-champion-skims-wedding-shop-buy-online-1235298182/)  [SKIMS](https://www.trendhunter.com/trends/swim-line) unveils the new Wedding [Shop](https://www.trendhunter.com/trends/shop-other-jeffs) campaign which stars actor Patrick Schwarzenegger and his fiance Abby Champion. Their genuine romantic connection brings an authentically charming aura to all of the photographs. Wedding Shop spotlights the brand's refined and modern approach to wedding apparel. Launching today, the capsule expands with 24 pieces accompanying couples from their engagement parties and honeymoons. It boasts a versatile design including delicate lace intimates, premium sleepwear, and bridal swimwear, uniquely enough. What stands out is the [groom's attire](https://www.trendhunter.com/trends/perry-ellis1), which is usually a second thought during the wild preparations. Kim Kardashian noted, "Patrick and Abby's love is so beautiful, and it shows in every shot. SKIMS is all about making special moments even more meaningful." Image Credit: SKIMS, Carin Backoff ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 52% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Inclusive Wedding Fashion:** Modern wedding campaigns are focusing on both partners, disrupting traditional norms where the groom's attire is often overlooked. - **Versatile Bridal Collections:** Bridal collections are expanding beyond traditional garments to include multi-functional designs like sleepwear and swimwear for diverse wedding-related events. - **Celebrity-driven Campaigns:** Notable celebrities are being featured in ad campaigns to create a more relatable and aspirational narrative for fashion brands. ### Sectors Adopting This - **Bridal Fashion:** The bridal fashion industry is embracing inclusivity and contemporary styles, reshaping the market with diverse offerings that cater to both partners. - **Celebrity Marketing:** The effectiveness of celebrity endorsements is being amplified as brands align high-profile personalities with authentic storytelling in their campaigns. - **Luxury Intimate Apparel:** Incorporating high-end materials and versatile designs, luxury intimate apparel is gaining prominence in wedding collections as essential elements of bridal wardrobes. ## Related on Trend Hunter - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [TV-Star Supported Bridal Campaigns](https://www.trendhunter.com/trends/kelsey-anderson.md) - [Celebrity Swimwear Collections](https://www.trendhunter.com/trends/swim-line.md) - [One-Stop Wedding Shops](https://www.trendhunter.com/trends/af-wedding-shop.md) - [Athletic Wear Collabs](https://www.trendhunter.com/trends/nikeskims-collection.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Non-Traditional Wedding Capsules](https://www.trendhunter.com/trends/ssense-bridal-20.md) - [Co-Designed Leopard Lingerie](https://www.trendhunter.com/trends/skims-1.md) - [Holiday Loungewear Capsules](https://www.trendhunter.com/trends/skimsloungeset-holiday.md)