# Wedding Day Makeup Kits The Mally Beauty x David's Bridal Makeup Touch-Up Kit Offers Quick Fixes By Laura McQuarrie | Published 2022-05-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wedding-day-makeup-kit References: [prnewswire](https://www.prnewswire.com/news-releases/mally-beauty-and-davids-bridal-partner-to-create-a-wedding-day-makeup-kit-301542788.html) & [Mally](http://Mally.com) Mally Beauty and [David's Bridal](https://www.trendhunter.com/trends/davids-bridal-1) collaborated on a wedding day makeup kit that was expertly curated with professional products to quickly remedy unexpected situations that arise. The Mally Beauty x David's Bridal Wedding-Day [Makeup](https://www.trendhunter.com/trends/jovy) Touch Up Kit was made with a variety of looks in mind, and it anticipates that brides may find themselves teary or in need of a refresher after hours of dancing. The kit shares essentials like the Face Defender, described as a "high-tech alternative to setting powder," as well as The Plush Pen Brightening Concealer and a Evercolor Shadow Stick that takes the form of a primer, eyeshadow, liner, and brush, all in one. This kit helps brides to feel their best and confidently touch up their own looks as needed throughout their special day. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 29% | Activity: 48% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Wedding Day Makeup Kits:** Kits like the Mally Beauty x David's Bridal Makeup Touch-Up Kit can be tailored for specific contexts and events. - **Multipurpose Products:** Products like the Evercolor Shadow Stick can be versatile and serve multiple functions to cater to the on-the-go consumer. - **Collaborations in Niche Markets:** Collaborations between companies such as Mally Beauty and David's Bridal can offer unique and specialized products/collections that can bring value to niche markets. ### Sectors Adopting This - **Wedding Industry:** Create multipurpose solutions for the wedding day makeup industry. - **Makeup Industry:** Cater to niche markets like the wedding makeup industry by collaborating with companies and tailoring solutions for specific contexts. - **Cosmetic Retail Industry:** Partner with specialized companies like David's Bridal to offer exclusive products or collections that cater to specific demands and contexts (e.g. weddings). ## Related on Trend Hunter - [Wedding Wardrobe Emergency Kits](https://www.trendhunter.com/trends/the-bride-kit.md) - [Wedding Day Emergency Kits](https://www.trendhunter.com/trends/wedding-day-emergency-kit.md) - [Bride-Focused Comprehensive Skincare Packages](https://www.trendhunter.com/trends/comprehensive-skincare-package.md) - [Curated Bridal Beauty Products](https://www.trendhunter.com/trends/bridal-bundle.md) - [Bridal Skincare Sets](https://www.trendhunter.com/trends/the-face-planner.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Wedding-Ready Dog Kits](https://www.trendhunter.com/trends/happy-furever-after-kit.md) - [Wedding Hair Essentials](https://www.trendhunter.com/trends/2-oh.md) - [Bridal Nail Polish Ranges](https://www.trendhunter.com/trends/bridal-nail-collection.md)