# Wedding Day Blowouts Drybar & Zola Teamed Up to Bring Hairstyles to Wedding Registries By Mary Van Puymbroeck | Published 2017-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wedding-day-blowout References: [brit.co](https://www.brit.co/dry-bar-zola-blowout-registry/) & [zola](https://www.zola.com/shop/brand/drybar) Drybar & Zola have teamed up to bring brides the option to register for a wedding day blowout. Drybar is known for its quick, affordable and consistent blowdry styling services. By partnering with Zola (an [online wedding registry site](https://www.trendhunter.com/trends/tinggly-and-the-knot)), brides are now able to ask guests to pitch money towards a [hairstyling session](https://www.trendhunter.com/trends/wig-styling). As weddings become more and more expensive, it can be hard for brides to prioritize a top-notch beauty routine for their big day. By adding a wedding day blowout to the registry, guests can help out with the costs and brides can feel their best on their big day. Brides can register for a solo blowout or a styling session with their whole entourage. The registry also allows brides to cash in on the blow dry for events leading up to the big day. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 33% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings) ## Key Themes ### What's Driving This Trend - **Wedding Day Blowouts:** Brides are now able to register for hairstyling sessions on their wedding day, allowing guests to contribute towards the cost and ensuring brides feel their best on their big day. - **Affordable Beauty Services:** Partnering with online wedding registry sites like Zola allows beauty service providers like Drybar to offer affordable hairstyling options for brides-to-be. - **Customizable Wedding Registries:** Adding wedding day blowouts to wedding registries provides couples with the opportunity to personalize their registries and include experiences rather than just physical gifts. ### Who This Affects Most - **Beauty Services:** Beauty service providers like Drybar have the opportunity to expand their customer base by partnering with wedding registry sites and offering specialized services for brides-to-be. - **Wedding Industry:** The wedding industry can explore new revenue streams by partnering with beauty service providers like Drybar and offering unique experiences as part of wedding registries. - **E-commerce:** Online wedding registry sites like Zola can attract more customers and increase their revenue by collaborating with beauty service providers like Drybar and offering innovative gift options for couples. ## Related on Trend Hunter - [Clean Beauty Salon Partnerships](https://www.trendhunter.com/trends/blo-blow-dry-bar-and-bare-minerals.md) - [Wedding Registry Meal Kits](https://www.trendhunter.com/trends/blue-apron-and-the-knot.md) - [Digital Wedding Registry Services](https://www.trendhunter.com/trends/create-a-wedding-registry.md) - [Wedding Shopping Experience Partnerships](https://www.trendhunter.com/trends/wedding-shopping-experience.md) - [Wedding Hair Essentials](https://www.trendhunter.com/trends/2-oh.md) - [Newlywed Registry Bundles](https://www.trendhunter.com/trends/wedding-registry-1.md) - [One-Stop Wedding Planning Platforms](https://www.trendhunter.com/trends/zola-offers.md) - [Curated Bridal Beauty Products](https://www.trendhunter.com/trends/bridal-bundle.md) - [Wedding Guest Outfit Rentals](https://www.trendhunter.com/trends/by-rotation-and-airbnb.md)