# Woodsy Raw Honeys Wedderspoon Offers Healthy Honeys from New Zealand By Mishal Omar | Published 2017-03-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wedderspoon References: [amazon](https://www.amazon.ca/WEDDERSPOON-HONEY-RAW-BEECHWOOD-17-6/dp/B017UMV9OG/?tag=trenhunt0f-20) Wedderspoon is a brand that sources its ingredients from New Zealand and provides consumers with a healthier alternative to sweetening products than the standard sugar option. The honey product is "100% raw" and unpasteurized, made from honey that is extracted by the bees from Beechwood trees in New Zealand. This gives the honey its deep amber color and woodsy flavor. The product can be used to sweeten drinks and desserts, and can also be paired with strong cheeses like stilton for people who enjoy sweet and savory food combinations. It is offered in a simple plastic jar, making for simple access and portability if necessary. Wedderspoon's products take advantage of New Zealand's ample natural resources in a way that is healthy and flavorful. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthier Sweetening Alternatives:** Wedderspoon offers a 100% raw honey product as a healthier alternative to sugar. - **Natural Ingredients Sourcing:** Wedderspoon sources ingredients from New Zealand to provide consumers with natural and sustainable honey products. - **Convenience in Packaging:** Wedderspoon's simple plastic jar packaging provides easy access and portability for consumers. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore the use of healthier sweetening alternatives like 100% raw honey in their products. - **Natural and Organic:** The natural and organic industry can benefit from sourcing natural ingredients like honey from sustainable sources. - **Packaging and Containers:** The packaging industry can find opportunities in creating convenient and portable packaging solutions for food products like honey. ## Related on Trend Hunter - [Manuka Honey Sodas](https://www.trendhunter.com/trends/manuka-honey-soda.md) - [Superfood Creamed Honeys](https://www.trendhunter.com/trends/creamed-honey.md) - [To-Go Honey Sticks](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks.md) - [Wildflower Honey-Holding Spoons](https://www.trendhunter.com/trends/beemax.md) - [High-Antioxidant Honey Sticks](https://www.trendhunter.com/trends/yemeni-sidr-honey-minis.md) - [High-Grade Honey Launches](https://www.trendhunter.com/trends/highmgo-manuka-honey.md) - [Rare Monofloral Honeys](https://www.trendhunter.com/trends/monofloral-honey.md) - [Raw Organic Honey](https://www.trendhunter.com/trends/bagrrys-organic-wild-honey.md) - [Unfiltered Fair Trade Honeys](https://www.trendhunter.com/trends/organic-hive-honey.md)