# Footwear Customization Campaigns Sergio Rossi's WeChat Campaign Lets People Design Their Own Shoes By Laura McQuarrie | Published 2018-09-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wechat-campaign References: [thecurrentdaily](https://thecurrentdaily.com/2018/09/13/design-your-own-heels-sergio-rossi-wechat-mini-program/) & [mp.weixin.qq](https://mp.weixin.qq.com/s/jufK3P7gCHmCP_gIjmXnfQ) As part of a new WeChat campaign, [luxury shoe brand Sergio Rossi](https://www.trendhunter.com/trends/sergio-rossi) is offering a [footwear personalization service](https://www.trendhunter.com/trends/asics-personalization-studio) through a WeChat mini-program. When it comes to creating their perfect shoe design, consumers are shown the many ways in which they can customize their creation by experimenting with different elements—including the shoe's material, color, heel size and more. Due to the nature of the WeChat mini-program, consumers are easily able to customize their desired design, place and order and pay for their creation as part of a [seamless in-app shopping experience](https://www.trendhunter.com/trends/sneakify). Through the program, customers are able to see a 360-degree digital preview of their design, as well as get real-time updates on how their customization choices contribute to the price of te luxury footwear piece. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 49% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Wechat Mini-program Customization:** The trend of luxury brands offering WeChat mini-program customization services is disrupting the traditional shoe buying experience - **Personalized Footwear Design:** Consumers increasingly desire personalized and unique footwear designs, providing opportunities for customization and personalization innovations - **Digital 360-degree Previews:** The use of digital technology to provide 360-degree previews of customized designs is a trend that can revolutionize the online shopping industry ### Industries Being Reshaped - **Luxury Footwear:** The luxury footwear industry can benefit from offering personalized customization services through WeChat mini-programs - **Online Retail:** The trend of offering 360-degree digital previews of customized designs creates a disruptive innovation opportunity for the online retail industry - **Mobile E-commerce:** The trend of providing a seamless in-app shopping experience through WeChat mini-programs can transform the mobile e-commerce industry ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [AI Shopping Customization Tools](https://www.trendhunter.com/trends/zegna-x.md) - [Virtual Heel Try-Ons](https://www.trendhunter.com/trends/heel-try-on.md) - [AI-Backed Sneaker Design Platforms](https://www.trendhunter.com/trends/airimagination.md) - [Shoe Retailer AI Apps](https://www.trendhunter.com/trends/superstep.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [Personalized Footwear Pop-Ups](https://www.trendhunter.com/trends/asics-personalization-studio.md) - [Modern Shoe Collections](https://www.trendhunter.com/trends/sergio-rossi.md) - [Custom Artist-Joined Shoes](https://www.trendhunter.com/trends/charli-xcx-by-you.md)