# Eco-Friendly Car Rentals The WeCar Enterprise Rent-a-Car System Helps Clean Up the Environment By Joanne Lam | Published 2010-08-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/wecar-enterprise-rent-a-car References: [fastcompany](http://www.fastcompany.com/1675528/enterprise-electric-vehicles-for-rent) & [enterprise](http://www.enterprise.com) The WeCar Enterprise Rent-a-Car system is a collaboration between the two companies allowing for a more [eco-friendly car-sharing experience](https://www.trendhunter.com/trends/turo-monthly). With [electric cars now available to rent](https://www.trendhunter.com/trends/rentnow), this by-the-hour system is completely automated, allowing for a more convenient and greener method of car rental. Whether you need a rental to get to work or for a weekend getaway, this eco-friendly WeCar Enterprise Rent-a-Car system is definitely a greener option. **Implications** - Consumers are not yet ready to adapt [hybrid vehicles](https://www.trendhunter.com/trends/accessible-electric-mobility) due to high costs. These rental electric cars, however, allow prospective buyers the opportunity to test out the product before making the purchase as well as offering consumers a chance to enjoy the prestige that comes along with owning a hybrid vehicle. Companies that sell high-end wares may want to consider a rental service to entice prospective customers. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 15% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Electric Car Sharing:** Companies can explore the opportunity of offering automated electric car-sharing systems as a more eco-friendly and convenient alternative to traditional car rentals. - **Eco-friendly Test Drives:** Car dealerships can consider offering rental electric cars to potential customers as a way to test out the product before making an expensive purchase of hybrid or electric cars. - **Sustainable Transportation:** Sustainability-focused entrepreneurs can explore starting their own eco-friendly car-sharing service or expanding their current offerings to include electric car rentals. ### Where This Applies - **Car Rental Services:** Traditional car rental companies can pivot to offering automated electric car-sharing systems as a way to attract eco-conscious customers and compete with newer players in the market. - **Automotive Retail:** Car dealerships can innovate by offering rental electric cars to potential customers, providing them with a chance to experience the luxury and eco-friendliness of hybrid or electric cars before purchasing. - **Sustainability Consulting:** Consulting firms dedicated to sustainability can help traditional car rental companies and car dealerships develop more environmentally friendly transportation solutions and rental services. ## Related on Trend Hunter - [Electric Ride-Share Partnerships](https://www.trendhunter.com/trends/uber-and-hertz.md) - [Electric Car-Sharing Programs](https://www.trendhunter.com/trends/electric-carsharing-program.md) - [Car Rental Partnerships](https://www.trendhunter.com/trends/turo-and-hopper.md) - [Luxury Car Rental Services](https://www.trendhunter.com/trends/luxury-car-rental-montreal.md) - [Electric Car Subscription Plans](https://www.trendhunter.com/trends/evolve-subscription-plan.md) - [Racing Vehicle Rental Services](https://www.trendhunter.com/trends/rent-a-racer.md) - [Elf-Inspired Cars](https://www.trendhunter.com/trends/elfmobile.md) - [Decentralized Car Rentals](https://www.trendhunter.com/trends/decentralized-car-rental.md) - [Battery Rental Services](https://www.trendhunter.com/trends/swobbee.md)