# Wizardly Website Redesigns Fandom Harry Potter Site Pottermore Receives an All-New Outline By M | Published 2015-09-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/website-redesign References: [buzzfeed](http://www.buzzfeed.com/eleanorbate/pottermore-and-more?utm_term=4ldqpia) & [pottermore](https://www.pottermore.com/news/Welcome-to-the-new-Pottermore) Harry Potter-themed platform Pottermore recently underwent a huge website redesign spearheaded by author J.K. Rowling and her team. The site is a virtual platform for fans of the [Harry Potter films, fandom and books](https://www.trendhunter.com/trends/harry-potter-collection-2) to discuss, hear and interactive with news of and about the [wizardly world](https://www.trendhunter.com/trends/starbucks-korea-x-harry-potter). Pottermore's new design is geared to offering a platform that can be what the site refers to as, "the digital heart of the Wizarding World" filled with literary updates from J.K. Rowling alongside guides to more [characters, spells, places](https://www.trendhunter.com/trends/hogwarts-house-keycaps) and backstories. The newly designed site is meant to be the ultimate resource for all Harry Potter related questions. The all-new Pottermore is also coupled with the release of a new backstory on Potter's family lineage that is sure to spawn on dozens of new discussions, theories and fandoms. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 8% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Virtual Platforms for Fandoms:** The newly designed Pottermore sets a trend of creating immersive and interactive virtual platforms for fans to engage with their favorite movies, books, and franchises. - **Author-led Website Redesigns:** J.K. Rowling's involvement in the redesign of Pottermore highlights a trend of authors taking a more active role in creating online spaces for their fans. - **Ultimate Resource Websites:** The all-new Pottermore sets a trend of creating comprehensive and authoritative online resources for fans, providing a one-stop-shop for all information related to a specific fandom. ### Who This Affects Most - **Entertainment:** The entertainment industry can leverage virtual platforms like Pottermore to create engaging and immersive experiences for fans, increasing brand loyalty and revenue. - **Publishing:** Authors and publishing companies can explore author-led website redesigns to create personalized online spaces that connect directly with readers, fostering a stronger author-reader relationship. - **Online Communities:** The success of Pottermore's redesign highlights the opportunities in creating online community platforms that serve as the go-to resource for specific fandoms, attracting a dedicated following and potential monetization. ## Related on Trend Hunter - [Whimsical Magic-Themed Parks](https://www.trendhunter.com/trends/ministry-of-magic.md) - [Whimsical World-Inspired Cookbooks](https://www.trendhunter.com/trends/wizarding-world-cookbook.md) - [Wizard-Themed Gen Z Apparel](https://www.trendhunter.com/trends/shein-x-harry-potter-collection1.md) - [Revamped Digital Pet Websites](https://www.trendhunter.com/trends/world-of-neopets.md) - [Minimalist Design-Conscious Boot Sets](https://www.trendhunter.com/trends/harry-potter-hogwarts-set.md) - [Wizard-Themed Board Games](https://www.trendhunter.com/trends/monopolyharrypotteredition.md) - [Next-Gen Wizard Broomstick Designs](https://www.trendhunter.com/trends/nimbus-2022-concept.md) - [Immersive Jigsaw Puzzles](https://www.trendhunter.com/trends/harry-potter-jigsaw-puzzle.md) - [Enchanting Wizard-Themed Cafés](https://www.trendhunter.com/trends/harry-potter-cafe.md)