# Converting Optimization Platforms Website Optimization Startup Reactful Focuses on Conversion Rate By Alyson Wyers | Published 2016-07-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/website-optimization References: [betalist](https://betalist.com/startups/reactful) & [reactful](http://www.reactful.com/) This website optimization platform is designed to turn indecisive shoppers into sold customers. Startup Reactful does this by reacting to the visitor's intent in real-time. The new venture, which is offering early access now, converts website visitors who are on the fence by acquiring knowledge through past digital activity. They trigger reactions, which "can be as subtle as shaking a button gently or attention grabbing such as folding an element in 3D and revealing a customized message." Reactful also measures and adapt based on the traffic you receive, suggesting easy to launch actions through artificial intelligence. This conversion rate and website optimization goes beyond simple A/B testing by setting the right goals for every visitor in real-time. This indicates how website design can be used to influence results. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 47% | Activity: 69% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) ## Key Themes ### What's Driving This Trend - **Real-time Personalized Reactions:** Reactful's optimization platform uses real-time personalized reactions to turn indecisive shoppers into sold customers, presenting an opportunity for businesses to offer personalized experiences to website visitors. - **Artificial Intelligence-driven Website Optimization:** Reactful's use of artificial intelligence to measure and adapt based on traffic presents an opportunity for businesses to optimize their websites and improve conversion rates using data-driven insights. - **Goal-setting for Every Website Visitor:** Reactful's platform goes beyond traditional A/B testing by setting the right goals for every website visitor in real-time, presenting an opportunity for businesses to tailor their website experiences to individual visitors and improve conversion rates. ### Who This Affects Most - **E-commerce:** Reactful's platform presents an opportunity for e-commerce businesses to increase sales by reducing indecision and offering personalized experiences to website visitors. - **Digital Marketing:** Reactful's artificial intelligence and real-time personalized reactions present an opportunity for digital marketing businesses to optimize website performance and improve conversion rates for their clients. - **Web Design:** Reactful's platform presents an opportunity for web design businesses to offer data-driven insights to their clients and improve conversion rates by tailoring website experiences to individual visitors. ## Related on Trend Hunter - [AI-Powered Web Optimization](https://www.trendhunter.com/trends/sitelifter.md) - [Visitor Engagement Tools](https://www.trendhunter.com/trends/luckatme.md) - [AI Conversion Tools](https://www.trendhunter.com/trends/coho-ai.md) - [Adaptive Copy Tools](https://www.trendhunter.com/trends/empathyflow.md) - [AI Website Personalization Platforms](https://www.trendhunter.com/trends/onetoone-experiences.md) - [Contextual Analytics Platforms](https://www.trendhunter.com/trends/perceptinsight.md) - [Conversion Optimization Assistants](https://www.trendhunter.com/trends/landing-analyze.md) - [AI Website Optimizers](https://www.trendhunter.com/trends/ai-website-optimizer.md) - [Engaging Customer Conversion Tools](https://www.trendhunter.com/trends/conversion-rates.md)