# Website for Ethical Fashion The BBC's 'Thread: Fashion Without Victims' By lourdes sanchez bayas | Published 2008-04-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/website-for-ethical-fashion-the-bbcs-threadfashion-without-victims References: [lunaticadesnuda.blogspot](http://lunaticadesnuda.blogspot.com/2008/04/british-broadcasting-corporation.html) & [bbc](http://www.bbc.co.uk/thread/about/) The [British Broadcasting Company](https://www.trendhunter.com/trends/heat-stress) (BBC) launched an [ethical fashion](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform) ezine named “Thread”. The online magazine seeks to address issues many fashion-conscious and environmentally-responsible people constantly grapple with such as the damage sustained by the environment due to irresponsible and unethical practices on the part of the fashion industry, sustainability, human and animal rights, fair trade practices, etc. Most of the issues relevant here are interrelated and the answers to those issues are very complex. But I love the BBC's forward thinking move. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 85% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Ethical Fashion Industry:** Opportunities for disruptive innovation in creating sustainable business models, reducing waste and carbon footprint, equitable labor and fair trade practices through ethical fashion industry. - **Sustainable Fashion:** Opportunities for disruptive innovation in creating products or services that cater to shifting consumer preferences towards sustainable fashion. - **Fashion Journalism:** Opportunities for disruptive innovation in creating digital platforms for ethical fashion journalism and content creation. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry has opportunities for disruptive innovation in integrating sustainable practices throughout the supply chain, improving labor practices and reducing waste and environmental impact. - **Media Industry:** The media industry has opportunities for disruptive innovation in ethical journalism and content creation, providing a platform for sustainable fashion and consumers to be informed on important social and environmental issues. - **Technology Industry:** The technology industry has opportunities for disruptive innovation in developing software and hardware solutions to aid sustainable fashion practices and providing greater transparency to the industry supply chain. ## Related on Trend Hunter - [Ethical Fashion Search Engines](https://www.trendhunter.com/trends/ethical-shopping-1.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Ethical Luxury Shopping Platforms](https://www.trendhunter.com/trends/ethical-luxury-shopping-platform.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Festive Eco-Friendly Apparel](https://www.trendhunter.com/trends/earthytweens.md) - [Sustainable Eurovision Capsules](https://www.trendhunter.com/trends/ljmu.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md)