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# Webs of Steel
Land Rover Festival of Speed Sculpture

By Elsa Blaine | Published 2008-07-22 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/webs-of-steel-land-rover-festival-of-speed-sculpture
References: [dezeen](http://www.dezeen.com/2008/07/20/land-rover-sculpture-by-jerry-judah/#more-15515)

It took 3,415 parts, 4,890 bolts and over 100 tonnes of steel to construct this welded sculpture, contracted by Land Rover for the Goodwood Festival of Speed last weekend in England. Five luxury Land Rover vehicles were attached at gravity defying angles, exemplifying the extreme off-road abilities the 4x4s cars have.

The 34 meter high web of metal was designed by Gerry Judah and fabricated by Littlehampton Welding. The lighting, which made the sculpture look fantastic at night, was done by Starlight Design.

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 59% | Activity: 4% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Welded Sculpture:** Opportunity to create large-scale welded sculptures for art installations and public events.
- **Gravity-defying Angles:** Opportunity to design vehicles or structures that challenge conventional gravity principles for enhanced functionality or visual appeal.
- **Extreme Off-road Capabilities:** Opportunity to innovate and improve off-road vehicles to withstand and perform in extreme conditions.

### Sectors Adopting This

- **Art and Design:** Opportunity for artists and designers to explore welded sculptures as a unique artistic medium.
- **Automotive:** Opportunity for automotive manufacturers to develop or enhance off-road vehicles with extreme capabilities and durability.
- **Event Management:** Opportunity for event management companies to create captivating installations and experiences that incorporate large-scale sculptures and design.

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