# Code-Less Website Builders Webflow Introduces a Visual Content Management System for Optimization By Meghan Young | Published 2015-10-10 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/webflow References: [fastcodesign](http://www.fastcodesign.com/3051956/webflow-builds-sites-without-code-like-squarespace-crossed-with-photoshop) & [webflow](https://webflow.com/) Some people might already be familiar with Webflow and how it has streamlined the process behind [creating websites](https://www.trendhunter.com/trends/refoundry). Webflow is now taking its efforts to the next level by introducing what it has coined the '[visual Content Management System](https://www.trendhunter.com/trends/taildoor).' It essentially combines design and code to help make [building websites](https://www.trendhunter.com/trends/mauv) much easier. Interestingly, Webflow cofounder Vlad Magdalin explains, "Designing and editing the content is done completely visually, without code. Designers absolutely have the skills to think about how content is structured and how it’s presented to users. All we’re doing is democratizing this process so it’s all done singlehandedly." This latest Webflow venture shows the direction this industry is moving towards: an accessible one more people can play with. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers) ## Key Themes ### What's Driving This Trend - **Code-less Website Building:** There is an increasing trend in website building platforms that require no coding experience which democratizes web development. - **Visual Content Management System:** The trend towards a visual content management system combines design and code to simplify the website development process. - **Democratization of Web Development:** A shift towards accessible website building tools is a trend that encourages creativity and innovation among non-technical users. ### Who This Affects Most - **Website Building:** The website building industry can leverage this trend towards code-less website builders to provide a better user experience for a wider range of customers. - **Content Management Systems:** The shift towards visual content management systems represents an opportunity for the CMS industry to develop more user-friendly and efficient platforms. - **Digital Marketing:** The trend towards democratization of web development and accessible tools provides an opportunity for digital marketers to expand their services to include website building and design. ## Related on Trend Hunter - [No-Code Web Builders](https://www.trendhunter.com/trends/dragsense.md) - [Rapid Web Builders](https://www.trendhunter.com/trends/website-builder1.md) - [User-Friendly Website Builders](https://www.trendhunter.com/trends/userfriendly-website-builder.md) - [No-Code Webflow Components](https://www.trendhunter.com/trends/finsweet-components.md) - [Low-Code Website Builders](https://www.trendhunter.com/trends/power-pages.md) - [Hybrid Website Editors](https://www.trendhunter.com/trends/wix-harmony.md) - [AI-Backed Website Builders](https://www.trendhunter.com/trends/ai-backed-website-builder.md) - [Animated Site Builders](https://www.trendhunter.com/trends/revyme.md) - [Custom Website Builder Tools](https://www.trendhunter.com/trends/gumroad-products.md)