# Holographic Hybrid Meeting Solutions Cisco's Webex Hologram Uses AR for Better Work Meetings By Niko Pajkovic | Published 2021-12-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/webex-hologram References: [martechvibe](https://martechvibe.com/news/cisco-launches-webex-hologram-an-ar-meeting-solution/) & [cisco](https://www.cisco.com/c/en_ca/index.html)  During this year's annual WebExOne event, telecommunications giant Cisco unveiled Webex Hologram, a real-time [hybrid meeting solution](https://www.trendhunter.com/trends/conferencing-platforms) utilizing [augmented reality and 3D holograms](https://www.trendhunter.com/trends/meta-hyperscape-capture). Differentiating itself from other 2D and virtual meeting tools, which are currently dominating the hybrid work market, Webex Hologram enables a feeling of true co-presence by delivering holographic images of actual people. In theory, this should allow companies to set up life-like work meetings, regardless of whether certain employees are operating remotely. In addition, the new tool will allow users to share both virtual and physical content and co-create. “Webex Hologram represents a large step toward our mission of delivering a work experience so seamless that there is no gap between virtual and in-person collaboration," said Osama Al-Zoubi, CTO, [Cisco Middle East](https://www.trendhunter.com/trends/cisco), and Africa. Image Credit: Cisco ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 36% | Activity: 55% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Real-time Hybrid Meeting Solutions:** The use of augmented reality and 3D holograms for real-time hybrid meetings has the potential to disrupt the virtual meeting market and enable a more immersive collaborative work experience. - **Co-presence Technology:** The delivery of holographic images of actual people enables a feeling of true co-presence, removing the need for physical presence and enabling long-distance collaborations. - **Virtual and Physical Co-creation:** The ability to share both virtual and physical content and co-create within a holographic hybrid meeting has the potential to revolutionize the way teams work together across distances. ### Where This Applies - **Telecommunications:** The telecom industry has the potential to capitalize on the growing demand for real-time hybrid meeting solutions by developing innovative products and services that cater to remote workforces. - **Collaboration Software:** Collaboration software companies can integrate co-presence technology by adopting augmented reality and 3D holograms to create a more immersive and interactive work experience for employees. - **Event Technology:** Event technology companies can leverage the use of co-presence technology to enable hybrid events that connect remote and in-person attendees in an immersive and engaging way. ## Related on Trend Hunter - [Meeting-Enhanced 3D Holograms](https://www.trendhunter.com/trends/holobox.md) - [Advanced Video Call Prototypes](https://www.trendhunter.com/trends/logitech-4.md) - [Interactive Virtual Meeting Platforms](https://www.trendhunter.com/trends/microsoft-mesh.md) - [AI Meeting Assistants](https://www.trendhunter.com/trends/cisco.md) - [Full-Body Hologram Displays](https://www.trendhunter.com/trends/portl-epic.md) - [Futuristic Video Conferencing Technology](https://www.trendhunter.com/trends/project-starline-1.md) - [Hyper-Realistic Holograms](https://www.trendhunter.com/trends/solidlight.md) - [Multivendor Interoperability Meeting Solutions](https://www.trendhunter.com/trends/hybrid-meeting-solution.md) - [Spatial Video Communication Devices](https://www.trendhunter.com/trends/wehead.md)