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# Webcam Chat Videos
JacksGap Skype Documentary Features Unique Users of the Communication Platform

By Amelia Roblin | Published 2015-03-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/webcam-chat-video
References: [creativesocialblog](http://creativesocialblog.com/news/top-10-best-uses-of-youtubers-in-advertising) & [jacksgap](http://jacksgap.com/announcing-new-collaboration-jacksgap-x-skype/)

After uploading a much-watched compilation of [Skype](https://www.trendhunter.com/trends/codi-allocco) video messages to [YouTube](https://www.trendhunter.com/trends/emeet-streamcam-one), JacksGap was asked by the telecommunications application company to create a [webcam chat video](https://www.trendhunter.com/trends/tew01) on its dollar. An engaging marketing angle for the software, this Skype documentary brings together a group of young and savvy YouTube producers and three subjects that they selected through meticulous research.

The team of vloggers traveled to New York, Toronto and Bimini in the Bahamas to direct and film Skype's three-part project called Following Heart. Between communicating over devices and actually experiencing the lives of these subjects in their hometowns, JacksGap was able to learn about the unique lifestyles of these incredible people, and how their work and personal lives are greatly enhanced through the use of programs like Skype.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 32% | Activity: 75% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Video Marketing:** Creating engaging video content for marketing purposes can help businesses showcase their products and services in a compelling way.
- **Remote Communication:** The rise of remote work and virtual collaboration has increased the demand for communication platforms like Skype to connect people from different locations.
- **Influencer Collaborations:** Partnering with popular YouTube vloggers and influencers can be a powerful way for brands to reach their target audience and promote their products or services.

### Where This Applies

- **Telecommunications:** The telecommunications industry can take advantage of the growing demand for communication platforms that offer features like video chat and virtual meetings.
- **Video Production:** The video production industry can benefit from businesses looking to create high-quality video content for marketing and promotional purposes.
- **Influencer Marketing:** The influencer marketing industry can provide opportunities for brands to collaborate with popular YouTube vloggers and leverage their audience to promote products or services.

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