# Literal Quarrel Campaigns The Webber Wentzel Attorneys Ads Promote Cunning Thinking By Amelia Roblin | Published 2011-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/webber-wentzel-attorneys-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/webber_wentzel_attorneys_boxer) & [networkbbdo.co.za](http://www.networkbbdo.co.za/) Whatever the issue, lawyers fight with words and not with actions, so it's fit that the Webber Wentzel Attorneys ads show disputes with verbal participants. Designed by [Network BBDO](https://www.trendhunter.com/trends/randy-perez) of South Africa, these [print ads](https://www.trendhunter.com/trends/nobody-reads-ads) portray fencers, [boxers](https://www.trendhunter.com/trends/bosch-power-toolsboschpowertoolshaspremieredanewmarketingcampaigntitled) and fire fighters, all engaged in heated grapples. Marking the company's professionals as the winning parties, the Webber Wentzel Attorneys ads clearly distinguish their superior advantage of "their thinking" versus "our thinking." ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 35% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Verbal Disputes:** An emerging trend of promoting conflict resolution through verbal communication can lead to the innovation of new communication tools/mechanisms for settling disputes. - **Promotion of Strategic Thinking:** This trend highlights the need for promoting strategic thinking in various industries, leading to the creation of new learning tools and training programs. - **Print Advertising:** The use of print advertising can lead to the development of new and creative techniques to capture audiences' attention effectively. ### Who This Affects Most - **Legal Services:** This industry can take advantage of the trend of resolving disputes through verbal means by offering dispute resolution training as part of their services. - **Marketing and Advertising:** The promotion of strategic thinking can be utilized by this industry by creating thoughtful campaigns that encourage viewers to think critically about their actions. - **Graphic Design:** The trend of print advertising provides opportunities for graphic designers to explore alternative presentation strategies that capture viewers' attention more effectively. ## Related on Trend Hunter - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Courtroom Drama-Inspired Campaigns](https://www.trendhunter.com/trends/butterkist1.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Hyper-Local Gym Ads](https://www.trendhunter.com/trends/made-for-london-life.md) - [Anti-Fraud Educational Ads](https://www.trendhunter.com/trends/fraud-fighters.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md)