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# Internet-Enabled Cars
GM Offers Dealer-Installed Wi-Fi Option for Cadillac CTS

By Going Like Sixty | Published 2009-03-20 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/web-surfing-cadillac-grand-theft-auto-hits-the-real-streets
References: [autonews](http://www.autonews.com/apps/pbcs.dll/article?AID=/20090319/ANA05/903189966/1018) & [reviews.cnet](http://reviews.cnet.com/8301-13746_7-10199833-48.html)

BoobsInMyCaddy.com will now be available in your actual Caddy. GM’s luxury brand will offer a dealer-installed option that allows Internet access in the Cadillac CTS. Now that makes me want to rush right out and drop a bundle on a new car.

A Cadillac official says, “Now every Cadillac CTS will come with the capability to have YouTube and Facebook in the car.” But since the car is basically rolling Wi-Fi, there is no reason the drive can’t be surfing. Watch out for the guy playing “Grand Theft Auto”!

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 11% | Activity: 15% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Internet-enabled Cars:** Opportunity for automotive companies to incorporate internet connectivity into their vehicles, enhancing the driving experience and offering new entertainment and communication options.
- **Dealer-installed Wi-fi:** Potential for dealerships to offer Wi-Fi installation as a value-added service, attracting tech-savvy customers and increasing revenue streams.
- **In-car Entertainment:** Disruptive innovation lies in developing and marketing entertainment platforms integrated into cars, providing a seamless and immersive entertainment experience on the go.

### Who This Affects Most

- **Automotive Manufacturing:** Automakers can seize the opportunity to integrate internet-enabled technologies into their vehicles, creating a competitive advantage and appealing to tech-conscious consumers.
- **Dealership Services:** Dealerships can diversify their offerings by providing dealer-installed Wi-Fi as a convenient service, attracting customers looking for integrated connectivity in their vehicles.
- **Entertainment Technology:** Companies specializing in in-car entertainment systems can capitalize on the demand for seamless and immersive entertainment experiences on the go by developing innovative entertainment platforms for internet-enabled cars.

## Related on Trend Hunter

- [Network-Enabled Automobiles](https://www.trendhunter.com/trends/5g-enabled-cars.md)
- [Standardized Connected Vehicles](https://www.trendhunter.com/trends/onstar-connected-services.md)
- [Car Hardware Subscription Services](https://www.trendhunter.com/trends/bmw-1.md)
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- [In-Vehicle Entertainment Deals](https://www.trendhunter.com/trends/bmw-3.md)
- [Limited-Time Car-Dining Experiences](https://www.trendhunter.com/trends/escalade-iq.md)
- [Steering Wheel-Free Autonomous Cars](https://www.trendhunter.com/trends/innerspace.md)
- [Expansive Car Dining Escapades](https://www.trendhunter.com/trends/cadillac-of-reservations.md)
- [Social-Media Oriented EVs](https://www.trendhunter.com/trends/indi-one.md)
