# Websites For Intelligent People You'll Need Brains to Find the Mensa International Home Page By Vincent Salera | Published 2009-03-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/web-site-for-intelligent-people-mensa-international-web-site-needs-brains-t References: [adsoftheworld](http://adsoftheworld.com/media/print/mensa_international_xxx) I am not ashamed to say that I do not belong to the 2% of the population who are part of [Mensa International](https://www.trendhunter.com/trends/iqwizz) which is the society for people whose IQ is the highest in the world. It took me a while to understand this Mensa ad, but once understood, I really liked it. Here’s how it works: the letter W is replaced by the letter X, the letter M by the letter N, the letter E by the letter F, and so on. Easier scheme is just go to the next letter. ABCD BCDE This very “[intelligent" ad](https://www.trendhunter.com/trends/legitimate-you) was created by advertising agency S4, Poland with creative direction by Norbert Wawro and by Peter Olszewski. The copy was written by Tytus Klepacz. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 16% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Intelligent Networking:** Opportunities for creating social networks and online communities specifically for high-IQ individuals. - **Neurodiversity Inclusion:** Opportunities for businesses to tap into diverse talent pools and cater to the unique needs of individuals with high IQs. - **Intelligence-based Marketing:** Opportunities for businesses to use clever and challenging advertising techniques to appeal to intelligent consumers. ### Who This Affects Most - **Online Communities:** Creating exclusive online platforms for individuals with high IQs to connect, share ideas, and collaborate. - **Technology:** Building software and tools specifically designed for the needs of individuals with high IQs, such as advanced brainstorming and problem-solving apps. - **Advertising:** Developing creative and challenging marketing campaigns that appeal to individuals with high IQs and challenge their intellect. ## Related on Trend Hunter - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Ad Inspiration Archives](https://www.trendhunter.com/trends/nobody-reads-ads.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Color Blindness-Exclusive Billboards](https://www.trendhunter.com/trends/accessibility-adapter.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md)