# Car-Promoting Webisodes This Web Series from Ford Canada Uses Humor to Show Off the Ford Focus By Laura McQuarrie | Published 2015-01-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/web-serie References: [marketingmag](http://www.marketingmag.ca/brands/ford-canada-hits-the-road-in-new-web-series-130361?rss=yes) & [blog.ford](http://blog.ford.ca/2014/11/14/focus-saga-art-turning-dime/) In order to promote the [Ford](https://www.trendhunter.com/trends/passenger-princess) [Focus](https://www.trendhunter.com/trends/thomus-lightrider), Ford Canada set up a three-part [YouTube](https://www.trendhunter.com/trends/cadillac-range-unanxiety) web series that tells the story of a young professional and his boss. The story of Julian vs. Serge is told as a fast-paced progression of photos, which gives the video a feel that's like reading a comic book. In the first of the three episodes, Julian scurries to find the perfect meal in order to please a client that's coming into the office. During his scramble, the webisode shows off features of the Ford Focus like its keyless entry, self-parking and push button start, which are integrated into the action. Using these features in unconventional and humorous ways, at one point Julian even uses the car's heated seats a way to keep the takeout bags nice and hot. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 13% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Web Series Marketing:** Opportunity to create engaging webisodes that showcase product features in a humorous and unconventional way. - **Visual Storytelling:** Opportunity to leverage fast-paced photo progression to create a comic book-like experience for viewers. - **Integrated Product Placement:** Opportunity to seamlessly integrate product features into entertaining content. ### Who This Affects Most - **Automotive:** Opportunity for automotive companies to utilize web series marketing to promote vehicles and highlight innovative features. - **Advertising & Marketing:** Opportunity for advertisers and marketers to explore visual storytelling techniques to create engaging branded content. - **Entertainment:** Opportunity for entertainment companies to incorporate integrated product placement in web series and create new revenue streams. ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [African American-Inspired Auto Campaigns](https://www.trendhunter.com/trends/What-in-the-Frunk.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Changemaker Automotive Campaigns](https://www.trendhunter.com/trends/ford-explorer-mens-only-edition.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md)