Web Popularity Products by Valerio Loi Shows Influence You Can Buy
Laura McQuarrie — July 10, 2014 — Art & Design
References: valerioloi & designtaxi
In his 'Web Popularity Products' series, photographer Valerio Loi imagines "a future where social networks popularity will be sold on supermarkets shelves." The series shows bottles and cans that have been wrapped in labels promising instant followers, likes and "spreadable popularity." Although it is possible to purchase things like fake followers for social media online, it hasn't quite made it into the stores in product form—if only it was that easy.
Along with gaining instant popularity, the products promise other good things like boosts to self-esteem, increased self-worth and instant endorsements from your network on LinkedIn. With these products, it's amazing what a like or a retweet will do—in no time at all, you'll be feeling like a celebrity. Best of all, you'd hardly need to put in any work—thankfully, the future is not here just yet.
Along with gaining instant popularity, the products promise other good things like boosts to self-esteem, increased self-worth and instant endorsements from your network on LinkedIn. With these products, it's amazing what a like or a retweet will do—in no time at all, you'll be feeling like a celebrity. Best of all, you'd hardly need to put in any work—thankfully, the future is not here just yet.
Trend Themes
1. Social Media Influence - Creating products that offer instant social media popularity can disrupt the influencer marketing industry.
2. Self-esteem Boosters - Developing consumable products that promise to boost self-esteem presents an opportunity for disruptors in the wellness industry.
3. Instant Endorsements - Exploring the concept of products that guarantee instant endorsements from professional networks can disrupt the personal branding industry.
Industry Implications
1. Influencer Marketing - Integrating products that offer instant social media popularity can revolutionize the influencer marketing industry.
2. Wellness - Incorporating products that promise to boost self-esteem can disrupt the wellness industry by tapping into the growing self-care market.
3. Personal Branding - Introducing products that guarantee instant endorsements from professional networks can redefine the personal branding industry by providing a shortcut to professional recognition.
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