# Rampenfest (UPDATE) 3 More Vids on BMW's Aim to Build Ramp as '9th Wonder of the World' By Elsa Blaine | Published 2008-04-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/web-movie-bmw-launching-ramp References: [jeffschultz.wordpress](http://jeffschultz.wordpress.com) & [rampenfest](http://www.rampenfest.com) Earlier, Trend Hunter introduced you to [**BMW's Rampenfest**](http://www.trendhunter.com/trends/bmw-rampenfest). Since then, there have been three more videos added to the campaign. To recap, Filmmaker Jeff Schultz is launching a clever online 'documentary' about a small town in Bavaria, Oberpfaffelbachen, where a [giant BMW launching ramp](https://www.trendhunter.com/trends/bendpak) was built (yes, its planted marketing). The four video series is a chronical of the mystery and legacy that surrounds the ramp. The alleged goal of the ramp is to launch the new BMW [Series 1](https://www.trendhunter.com/trends/dynabook-satellite-pro-c-series-laptops) from Bavaria to America! It's just brilliant. Pop some corn and settle in, it's movie time! Movie 1/4 - A Gift From Above Movie 2/4 - Can You Keep a Secret Movie 3/4 - The Car! Movie 4/4 - NOT YET RELEASED ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 36% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Online Documentary Marketing:** Opportunity to create engaging online documentaries to promote products or brands. - **Mystery and Legacy Marketing:** Using mystery and legacy elements to intrigue and captivate audience for marketing campaigns. - **Cross-continental Launches:** Exploring the concept of launching products across continents for buzz and impact. ### Where This Applies - **Automotive:** Opportunity for automotive companies to create captivating marketing campaigns using unconventional methods. - **Film and Entertainment:** Utilizing storytelling and mystery elements in film and entertainment marketing to engage audiences. - **Digital Marketing:** Leveraging online platforms to launch innovative marketing campaigns and capture audience attention. ## Related on Trend Hunter - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Record-Breaking Skate Megaramps](https://www.trendhunter.com/trends/red-bulls-building-drop.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Canadian Creator-Approved Campaigns](https://www.trendhunter.com/trends/the-hacksmith.md) - [Car-Themed Film Contests](https://www.trendhunter.com/trends/lexus-film-masters-challenge.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md)