# Personalized Weather-Predicting Apps Poncho Sends Weather Report Text Messages to Keep You Safe By Alexander Lam | Published 2013-07-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/weather-report-text-message References: [psfk](http://www.psfk.com/2013/07/poncho-app-daily-text-weather-updates.html) & [poncho.is](http://poncho.is/) Keeping you updated on what you need to know about the weather, the Poncho platform sends you cute and smart [weather report text messages](https://www.trendhunter.com/trends/good-vibes-notifications). After asking for your information and aggregating your data, Poncho is able to tell what kind of weather notices you will need. The web app analyzes information such as your [zip code](https://www.trendhunter.com/trends/cityweatherin), when you wake up, what time you leave your house and whether or not you drive. It can then send you a text message or email before you start your day so that you know what to expect. As a result, you can easily be prepared for whatever [weather-based challenges](https://www.trendhunter.com/trends/pixel-weather) lie ahead. Poncho is currently only available for New York City. If you're not in the city, you can sign up to get an email when the service expands to your location. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 9% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Why This Trend Is Growing - **Personalized Weather Apps:** The trend of developing personalized weather apps that use personal data to create predictive weather reports presents opportunities for data analysis and targeted advertising. - **Smart Notifications:** Creating smart notifications based on user behavior and personal data can revolutionize the way people interact with technology. - **Daily Personalized Services:** The trend of providing users with personalized daily services such as weather updates presents opportunities for businesses to develop tailored solutions for their customers. ### Industries Being Reshaped - **Weather App Industry:** The weather app industry has an opportunity to leverage personal data to create more customized and accurate weather reports, which can attract more users and open up new revenue streams. - **Mobile Technology Industry:** Incorporating personalized weather apps into mobile devices can enhance their value proposition and increase user engagement. - **Data Analytics Industry:** The data analytics industry can leverage personal data from weather apps to gain insights into consumer behavior and preferences, which can inform targeted advertising strategies. ## Related on Trend Hunter - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Interactive Weather Forecasts](https://www.trendhunter.com/trends/brzzy.md) - [Weather-Based Dressing Apps](https://www.trendhunter.com/trends/howmanylayersidagse.md) - [Weather Forecasting Apps](https://www.trendhunter.com/trends/rainy-skies.md) - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Daily Information Services](https://www.trendhunter.com/trends/goodmornin.md) - [AI-Powered Snowfall Predictors](https://www.trendhunter.com/trends/probabilistic-snowfall.md) - [Weather Forecasting Softwares](https://www.trendhunter.com/trends/predictwind.md) - [Global Weather Trackers](https://www.trendhunter.com/trends/cityweatherin.md)