# Crowdsourced Weather Platforms The Sunshine App Can be Tailored to Meet Temperature Preferences By M | Published 2016-03-11 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/weather-platform References: [techcrunch](http://techcrunch.com/2016/03/10/crowdsourced-weather-app-sunshine-now-lets-users-train-it-to-their-temperature-tastes/?ncid=rss) & [itunes.apple](https://itunes.apple.com/ca/app/sunshine-weather-alerts-accurate/id959396618?mt=8) The Sunshine app is a [weather platform](https://www.trendhunter.com/trends/rainy-skies) that allows consumers to customize the settings to suit their temperature preferences. The app is interactive allowing consumers to rate the temperature of the day to weather it is 'hot' or 'cold' to them. The information is stored into the app's database and used to deliver more [customized updates](https://www.trendhunter.com/trends/palmy). The added feature gives a more [personalized feel to weather updates](https://www.trendhunter.com/trends/good-vibes-notifications) that are otherwise subjective and mundane to read. Since temperatures can feel different to each person, the Sunshine app makes use of personal preferences by allowing consumers to specify how they feel in different temperatures, as some feel colder in warm temperatures and vice versa. The app is designed to work with the consumer to provide weather updates that are geared to their ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Customized Weather Apps:** Developing weather apps with user-customizable temperature preferences could lead to higher user engagement and satisfaction. - **Crowdsourcing Weather Data:** Collecting temperature ratings from users could provide valuable data for weather predictions and analysis. - **Interactive Weather Platforms:** Creating weather platforms that allow users to interact and provide feedback could lead to more personalized and engaging experiences. ### Who This Affects Most - **Weather Technology:** Developing customizable weather apps fits within the weather technology industry and could spur innovation in the space. - **Data Analytics:** Gathering temperature ratings from users could be valuable data for data analytics companies to analyze and provide insights on weather patterns and trends. - **Mobile App Development:** Creating interactive weather platforms could lead to more opportunities for mobile app development companies seeking to incorporate user feedback and engagement. ## Related on Trend Hunter - [Weather-Based Dressing Apps](https://www.trendhunter.com/trends/howmanylayersidagse.md) - [Entertaining Weather Apps](https://www.trendhunter.com/trends/brzzy-weather.md) - [Musical Weather Forecast Playlists](https://www.trendhunter.com/trends/skytunes.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Travel Climate Planning Tools](https://www.trendhunter.com/trends/sunny-days-ahead.md) - [Hyperlocal Weather Forecasting](https://www.trendhunter.com/trends/rainbow-weather.md) - [Location-Based UV Tracker Apps](https://www.trendhunter.com/trends/sun-day-app.md) - [Outdoor Athlete Weather Apps](https://www.trendhunter.com/trends/sonuby-app.md) - [Intelligent All-in-One Weather Trackers](https://www.trendhunter.com/trends/intelligent-weather-station.md)