# Climatic Car Pranks Toyota's Weather Challenge Features a Forecast-Activated Sunroof By Laura McQuarrie | Published 2015-03-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/weather-challenge References: [adweek](http://www.adweek.com/adfreak/toyota-challenges-meteorologists-drive-around-sunroofs-synced-their-forecasts-163355) & [toyota](http://www.toyota.com/) At some point or other, you've probably cursed a meteorologist for providing an inaccurate forecast—now, the X-Wave Weather Challenge from [Toyota](https://www.trendhunter.com/trends/toyota-2) provides payback. In order to show off the powers of the Toyota AYGO, the challenge stars three forcasters who are asked to make accurate predictions about the weather. To make things interesting, the car was rigged with a special forecast-activated Canvas Roof so that when they predict rain, the sunroof would remain closed, and when sunny, the sunroof automatically opens. Since the high-tech sunroof is rigged to do what the forecast says, the car does exactly what they say, even if the prediction is off. The end of the challenge is comically marked with a weather forecaster predicting rain or shine, saving himself from getting snowed or rained on through the sunroof. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 38% | Activity: 78% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Forecast-activated Technology:** The use of forecast-activated technology, like Toyota's weather challenge sunroof, presents opportunities for innovation in various industries. - **Interactive Advertising:** Interactive advertising campaigns, such as the X-Wave Weather Challenge, offer disruptive innovation possibilities in the marketing industry. - **Weather-responsive Design:** Weather-responsive design features, like the forecast-activated Canvas Roof, showcase potential innovations in the automotive sector. ### Sectors Adopting This - **Automotive:** The automotive industry can explore the integration of forecast-activated features to enhance user experience and create more personalized vehicles. - **Marketing:** Marketing professionals can leverage interactive advertising campaigns that use forecast-activated technologies to engage consumers and create unique brand experiences. - **Design:** Designers can explore weather-responsive materials and technologies to create innovative products that adapt and respond to changing weather conditions. ## Related on Trend Hunter - [Official All-Weather Vehicles](https://www.trendhunter.com/trends/allweather-vehicle.md) - [Thermoregulating Car Cloaks](https://www.trendhunter.com/trends/car-cloak.md) - [Car Roof Luggage Holder](https://www.trendhunter.com/trends/car-storage.md) - [Illustrated Weather Forecasting](https://www.trendhunter.com/trends/cartoon-weather.md) - [Interactive Weather Forecasts](https://www.trendhunter.com/trends/brzzy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Automated Vehicle Maneuverability Features](https://www.trendhunter.com/trends/autonomous-drifting.md)