# Posture-Improving Shapewear 'WearIT' Shapewear Creates the Optimal Silhouette for Women and Men By Michael Hemsworth | Published 2018-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/wearit-shapewear References: [thegadgetflow](https://thegadgetflow.com/portfolio/body-shrinking-shapewear/) & [kickstarter](https://www.kickstarter.com/projects/640172132/wearit-the-first-innovative-shapewear-for-body-and?ref=1cwmu2&utm_source=GadgetFlow&utm_campaign=GadgetFlow) The 'WearIT' shapewear is a lineup of garments for both women and men that provides wearers with a way to help them feel more confident in their look and ensure optimal health at the same time. [Infused with vitamin E and aloe](https://www.trendhunter.com/trends/coperni-1), the various garments are designed for everyday wear and will work to eliminate up to 1.5 inches off of your body by comfortably creating pressure around your body. This will help to make your clothing fit better, [improve your posture](https://www.trendhunter.com/trends/neurasit) and help to boost your overall self-confidence to feel more comfortable in your own skin. The 'WearIT' shapewear comes in a variety of different styles for both women and men to incorporate into their wardrobe, and are crafted with high-end Italian fabrics for optimal quality. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 44% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Posture-improving Shapewear:** Disruptive innovation opportunity: Develop shapewear with advanced posture-improving technology for better spinal alignment and overall health benefits. - **Health-infused Garments:** Disruptive innovation opportunity: Create garments with infused vitamins and materials that provide health benefits, such as improved circulation and skin rejuvenation. - **Confidence-boosting Fashion:** Disruptive innovation opportunity: Design fashionable clothing that enhances wearer's self-confidence by providing a comfortable and flattering fit. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Combine fashion and technology to create innovative shapewear products that cater to consumers' desire for both style and function. - **Wellness:** Disruptive innovation opportunity: Introduce wellness-focused clothing lines that integrate health-boosting features for a holistic approach to personal well-being. - **Textiles:** Disruptive innovation opportunity: Explore the use of advanced fabrics and materials that offer both comfort and therapeutic benefits in various garments. ## Related on Trend Hunter - [Empowering Superhero-Inspired Shapewear](https://www.trendhunter.com/trends/inner-armour.md) - [Minimalist Shapewear Undies](https://www.trendhunter.com/trends/shapewear-undies.md) - [Customizable Shapewear Collections](https://www.trendhunter.com/trends/knix-shapewear-collection.md) - [AI-Enabled Posture Wearables](https://www.trendhunter.com/trends/posture-monitoring-wearable.md) - [Transformative Shaping Dresses](https://www.trendhunter.com/trends/body-by-miraclesuit.md) - [Back Pain-Alleviating Braces](https://www.trendhunter.com/trends/cayatch-posture-corrector.md) - [Comfort-Focused Shapewear Bras](https://www.trendhunter.com/trends/shapewear-bra.md) - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Sculpting Shapewear Additions](https://www.trendhunter.com/trends/ultralift.md)