# Transformer Togas Wearable Towels Are the New Snuggie, But This Time, For Summer By Bianca | Published 2009-05-23 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/wearable-towel References: [videogum](http://videogum.com/archives/commercials/move-over-snuggie-and-make-roo_070851.html) & [wearabletowel](http://www.wearabletowel.com/) Is the Wearable Towel the new Snuggie? After the wildly popular infomercials shot the [silly Snuggie blankets](https://www.trendhunter.com/trends/dominos-cosy-cookie) to fame, other gimmic product inventors have been hungry for a piece of the corny advertising pie. This Wearable Towel video uses attractive characters to sell its "practical" product, such as a brunette wearing hers as an over-sized Grecian-style towel dress and a bronzed buff hunk sporting his Wearable Towel like a toga. I love how they use a woman in [skin-colored lingerie](https://www.trendhunter.com/trends/thirst-trap-loungewear-collection) to make you do a double take -- yet despite the fact she isn't sans bra, the Wearable Towel commercial manages to hold viewers captive. So what do you think? Could the Wearable Towel be the new Snuggie? ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 60% | Activity: 91% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Towels:** Disruptive innovation opportunity: Develop wearable towels that are not only practical but also stylish and fun to wear, targeting a younger and fashion-conscious demographic. - **Infomercial Advertising:** Disruptive innovation opportunity: Explore creative and attention-grabbing ways to promote products through infomercials, using attractive characters, humor, and unexpected twists to captivate viewers. - **Gimmick Products:** Disruptive innovation opportunity: Identify and create unique gimmick products that capitalize on the success of previous viral products, leveraging the power of nostalgia and novelty to attract consumers. ### Sectors Adopting This - **Fashion Retail:** Disruptive innovation opportunity: Collaborate with fashion designers and brands to create wearable towels that integrate seamlessly into summer fashion trends, providing both functionality and style. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop innovative and unconventional advertising strategies, incorporating memorable characters and unexpected elements to generate buzz and engage audiences. - **Consumer Goods:** Disruptive innovation opportunity: Invest in research and development to create gimmick products with practical applications, targeting specific consumer segments with unique and attention-grabbing selling propositions. ## Related on Trend Hunter - [Towel-Resembling Luxe Skirts](https://www.trendhunter.com/trends/towel-skirt.md) - [Wearable Poncho-Style Tents](https://www.trendhunter.com/trends/onetigris-tentsformer.md) - [Tortilla Throw Blankets](https://www.trendhunter.com/trends/tortilla-throw-blanket.md) - [Quick-Dry Odor-Free Robes](https://www.trendhunter.com/trends/k25-smart-bathrobe-20.md) - [High-Performance Reversible Towels](https://www.trendhunter.com/trends/everlayer-1.md) - [Cozy Wearable Bean Bags](https://www.trendhunter.com/trends/wearable-bean-bag.md) - [Versatile Heating Blankets](https://www.trendhunter.com/trends/versatile-heating-blanket.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Odor-Free Bath Towels](https://www.trendhunter.com/trends/k-25.md)