# Wearable Rugby Reports England’s Red Roses' Apparel Draws Attention to the Gender Gap in Sports By Laura McQuarrie | Published 2024-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wearable-report References: [famouscampaigns](https://www.famouscampaigns.com/2024/09/englands-womens-rugby-team-creates-the-first-ever-wearable-report/?utm_source=rss&utm_medium=rss&utm_campaign=englands-womens-rugby-team-creates-the-first-ever-wearable-report) & [news.virginmediao2](https://news.virginmediao2.co.uk/o2-rfu-and-womens-sport-trust-launch-the-uks-first-ever-wearable-report-to-help-tackle-the-gender-awareness-gap-in-rugby/)  [England](https://www.trendhunter.com/trends/the-queens-header) women's [national rugby union](https://www.trendhunter.com/trends/off-season) team, the Red Roses, debuted the world's first wearable report to bring attention to the gender gap in the sport. The five-piece collection designed by England full-back and 5022 brand founder Ellie Kildunne brings awareness to the issues with visibility of women’s ruby that persist. Using data from the [Women’s Sports Trust](https://www.trendhunter.com/trends/kravebeauty), the collection shares graphic t-shirts and jerseys that share facts and statistics about women's rugby, and they include a scannable QR code that links to an infographic with additional details. According to research, although the team has won six straight Six Nations titles, 63% of rugby union fans are unable to name a single member of the squad. One design from the first-ever wearable report brought to life by O2, Rugby Football Union and Women’s Sport Trust features a pitch and text that reads "Put our names on it." ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 27% | Activity: 29% | Freshness: 28% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### What Makes This Trend Stand Out - **Wearable Data-driven Apparel:** Clothing integrated with scannable QR codes offers an interactive experience that bridges fashion and information dissemination, enhancing audience engagement. - **Sports Gender Equality Campaigns:** Athlete-designed apparel that highlights gender disparities in sports shifts public perception and raises awareness through an everyday medium. - **Athlete-driven Fashion Brands:** Professional athletes launching their own brands create opportunities to merge personal identity with advocacy, offering a platform for social impact. ### Sectors Adopting This - **Sports Apparel:** Innovative athletic wear that combines performance with advocacy can tap into a growing market that values both functionality and message. - **Digital Interactive Media:** Integrating QR codes into physical products drives engagement by providing accessible, in-depth content and enhancing user interaction. - **Women's Sports Advocacy:** Focusing on campaigns that address gender gaps in sports can attract sponsors and organizations aiming to support and promote female athletes. ## Related on Trend Hunter - [3D-Scanned Sports Statues](https://www.trendhunter.com/trends/sports-statues.md) - [Rugby Rivalry Tour Kits](https://www.trendhunter.com/trends/all-blacks.md) - [Honest Female Athlete Campaigns](https://www.trendhunter.com/trends/hillberg-berk1.md) - [Athlete-Backed Menstruation Campaigns](https://www.trendhunter.com/trends/sportyourperiod.md) - [PE Kit Concepts](https://www.trendhunter.com/trends/asics-undropped-kit.md) - [Athletic Recovery Wearables](https://www.trendhunter.com/trends/oura-ring-5-athletes.md) - [Women's Football Pubs](https://www.trendhunter.com/trends/the-queens-header.md) - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Soccer-Inspired Hair Accessories](https://www.trendhunter.com/trends/systemarosa.md)