# Wearable T-Shirt Movies Coca-Cola's Wearable Movie Joins Smiles from Around the World By Nicole Ballantyne-Choo | Published 2013-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wearable-movie References: [creativecriminals](http://creativecriminals.com/online/coca-cola-the-wearable-movie/) [Coca-Cola](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign): The Wearable Movie is a fun and happy commercial about bringing a smile to people’s faces. This campaign features non-famous people from various parts of the world smiling and wearing a shirt. The shirt has two little cute characters trying to make a pair of lips smile. Each piece sent around the globe had a graphic of a single frame from the entire movie, with a warming thank-you note sent with each package. All people had to do was take a picture with the shirt and the end product was a [short film](https://www.trendhunter.com/trends/mms-red-one) that combined all the single pictures taken by smiling people. Everyone could post their involvement in the film on their [Facebook](https://www.trendhunter.com/trends/what-the-fanta-1) page. The animation on the shirt shows that the lips only smiled when it was given a bottle of Coca-Cola. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 44% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Wearable Movie Campaigns:** Opportunity for brands to create interactive and engaging campaigns through wearable technology. - **Crowdsourced Advertising:** The use of user-generated content to create unique and personalized advertising experiences. - **Branded Social Experiences:** Creating opportunities for consumers to engage with a brand in a meaningful and shareable way. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity to create more interactive and engaging advertising campaigns. - **Fashion:** Incorporating technology into fashion to create unique and interactive wearable experiences. - **Beverage:** Exploring ways to integrate brand messaging into everyday consumer experiences through innovative campaigns. ## Related on Trend Hunter - [Hug-Inspired Olympics Campaigns](https://www.trendhunter.com/trends/cocacolas-summer-olympics-campaign.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Whimsical Uplifting Soda Campaigns](https://www.trendhunter.com/trends/its-magic-when-the-world-comes-together.md) - [Kindness-Encouraging Soda Campaigns](https://www.trendhunter.com/trends/the-world-needs-more-santas.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md) - [Community-Focused Christmas Campaigns](https://www.trendhunter.com/trends/real-magic-at-christmas-campaign.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Movie-Goer-Inspired Soda Campaigns](https://www.trendhunter.com/trends/fresh-twist-on-soda.md)