# Wear Your Website Scan Tshirts With Mobiles By Matt Lally | Published 2007-09-30 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wear-your-website References: [extendedidentity](http://www.extendedidentity.com) & [stores.augme](http://stores.augme.com/product_info.php?products_id=31) If you have a company website, this is the ultimate marketing tool -- if you don't mind total strangers scanning you with their camera phones. When a cell phone scans an "Extended Identity" T-shirts, it will visit the coordinating website. The shirts feature a datamatrix barcode, known as a “tag”. Using a mobile phone camera, a person can take a photo of the tag which is read by software on the phone. From there, it launches a browser and takes you to the website. The shirt can be customized to link to any website, social networking page, photo, video or music file. That includes [Facebook](https://www.trendhunter.com/trends/digitally-enabled-packaging) and [MySpace](https://www.trendhunter.com/trends/noplace-app), as well as Augme's own profiles which are designed with mobile-viewing in mind. In Japan, reading barcodes using a mobile phone camera has been common for a long time. There, people regularly access websites and exchange contact information using printed barcodes that can be found in classified ads, on billboards and business cards. Increasingly, barcode-reading software is being installed on mobiles in Europe and North America. That includes the [Nokia](https://www.trendhunter.com/trends/Early-Access-Program) N93, N93i, N95 and E90. For phones without built-in barcode reading software, a free download is available at Augme.com. The application lets users find free tag-reading software for particular phones. This is a similar concept to H&M's Semacode: ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 85% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Mobile Barcode Scanning:** Opportunity to create innovative mobile apps and software that can read and interpret barcode tags on various products and platforms. - **Customized Linking:** Opportunity to develop customizable tags that can link to any website, social networking page, photo, video, or music file, providing targeted and personalized marketing experiences. - **Increased Barcode Adoption:** Opportunity to develop and promote barcode-reading software for mobile devices as barcode scanning becomes more popular and widespread in Europe and North America. ### Where This Applies - **Marketing and Advertising:** Disruptive innovation opportunities for creating new marketing strategies and campaigns based on mobile barcode scanning technology. - **Retail:** Opportunity for retailers to incorporate barcode tags on products to provide customers with instant access to information, promotions, and online platforms. - **Technology:** Opportunity to develop and improve barcode-reading software and mobile applications for a seamless and enhanced user experience. ## Related on Trend Hunter - [AR Fashion Creations](https://www.trendhunter.com/trends/eternitee-ar-platform.md) - [Programmable QR Code Tags](https://www.trendhunter.com/trends/cloud-tags.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Branded QR-Powered Retro Games](https://www.trendhunter.com/trends/orca-scan.md) - [Magazine-Integrated QR Features](https://www.trendhunter.com/trends/arcade.md) - [QR Code-Based Device Support](https://www.trendhunter.com/trends/scan-support.md) - [Interactive Packaging Content](https://www.trendhunter.com/trends/smartlinks.md) - [Amusement Park QR Readers](https://www.trendhunter.com/trends/intercard.md) - [Scannable NFC Business Cards](https://www.trendhunter.com/trends/ovou-smart-business-card.md)