# Wearable Java Jackets Starbucks Coffee Cuff By Dee Sandin | Published 2008-04-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wear-your-java-jacket-starbucks-coffee-cuff References: [leisureblogs.chicagotribune](http://leisureblogs.chicagotribune.com/thestew/2008/04/starbucks-new-p.html) & [contexture](http://www.contexture.ca/) [Starbucks](https://www.trendhunter.com/trends/new-era-3) unveiled its new Pike Place Roast today. So what you say? Well ,Vancouver-based Contexture Design came up with these handmade bracelets fashioned from reclaimed veneer that are always on hand, or actually your arm, but fit snugly around your cup when you need your java fix. They look funky and sassy and I'm getting one or two tomorrow. "The secret behind all those weird [Starbucks ads](https://www.trendhunter.com/trends/starbucks-new-ads) you've been seeing “04.08.08” is finally revealed. Tomorrow, Tuesday, at 11 a.m. CST, Starbucks stores across the nation will be conducting a simultaneous tasting, giving away free 8-ounce cups of its new Pike Place Roast, the coffee chain announced today. The Stew has already tasted the stuff because by some weird fluke, a Gold Coast Starbucks accidentally started brewing it Sunday when they ran out of other beans. Yowza! You can check out our post but in short, it has great flavor without the over-roasted finish that folks complain about so often." **Implications** - These wearable coffee cuffs are a great example of the function meets fashion movement that is hitting the design industry like a tidal wave. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 63% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Function Meets Fashion Movement:** The popularity of wearable coffee cuffs demonstrates an opportunity for designers and retailers to create functional yet fashionable accessories for everyday use. - **Reclaimed Material Usage:** Contexture Design's use of reclaimed veneer for its coffee cuffs highlights a trend towards sustainability and a potential market for companies to create eco-friendly products. - **Simultaneous Experience Events:** The nationwide tasting event for Starbucks' new Pike Place Roast showcases an opportunity for other companies to create their own simultaneous experience events to generate excitement and buzz around new product launches. ### Industries Being Reshaped - **Fashion Design:** The wearable coffee cuff trend presents an opportunity for fashion designers to create accessories that combine practicality and style, opening a new market for everyday wearable products. - **Sustainable Product Design:** The use of reclaimed materials by Contexture Design for its coffee cuffs demonstrates a growing market for sustainable product design, allowing for companies to launch eco-friendly products that appeal to consumers' values. - **Event Marketing:** The success of Starbucks' nationwide tasting event indicates an opportunity for companies to create events that generate excitement, build brand awareness, and drive sales for new product launches. ## Related on Trend Hunter - [Heritage-Inspired Cup Capsules](https://www.trendhunter.com/trends/new-era-3.md) - [Custom Apron-Wearing Tumblers](https://www.trendhunter.com/trends/custom-stainless-steel-bottle.md) - [Charming Cartoon Cafe Cups](https://www.trendhunter.com/trends/reusable-cup-giveaway.md) - [Minimalist Collaboration Coffee Carriers](https://www.trendhunter.com/trends/starbucks-x-fragment-design-collection.md) - [Festively Fashionable Cafe Kitchenwares](https://www.trendhunter.com/trends/starbucks-holiday-drinkware.md) - [Brazilian-Inspired Drinkwear](https://www.trendhunter.com/trends/farm-rio-starbucks.md) - [Vibrant Summer-Ready Drinkware](https://www.trendhunter.com/trends/starbucks-summer-merchandise.md) - [Iconic Cartoon Drinkware](https://www.trendhunter.com/trends/starbucks-and-peanuts.md) - [Limited-Edition Cup Capsules](https://www.trendhunter.com/trends/shade-akanbi.md)