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# Clothing with a Message
'Speak Up' Statement Clothing

By Tinkalicious | Published 2008-11-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/wear-your-belief-on-your-briefs
References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.com/) & [thecopenhagenexperience.dk](http://www.thecopenhagenexperience.dk/)

Cutting-edge Danish designer Mads Norgaard believes you should proclaim and own your beliefs by wearing them on your clothing.

His message clothing made from 100% organic cotton features such slogans as 'Free Tibet,' 'Obama for President' and 'Imagine Living in Peace' are part of his 'Speak Up' line of statement clothing. Available on undies, T-shirts and scarves, the Speak Up line gives you plenty of ways to express your views. Check it out at [If It's Hip, It's Here](http://ifitshipitshere.blogspot.com/).

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 23% | Activity: 80% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Statement Clothing:** The trend of wearing clothing with bold slogans and messages offers an opportunity for disruptive innovation in the fashion industry.
- **Organic Cotton:** The growing trend of using organic cotton in clothing production presents a disruptive innovation opportunity for sustainable textile industries.
- **Self-expression:** The trend of using fashion as a form of self-expression creates opportunities for disruptive innovation in personalized clothing and accessories.

### Industries Being Reshaped

- **Fashion:** The fashion industry can benefit from the trend of statement clothing by embracing bold slogans and message-driven designs.
- **Textile:** The textile industry has an opportunity for disruptive innovation by developing sustainable practices for organic cotton production.
- **Personalization:** The personalization industry can tap into the trend of self-expression through fashion by offering customized clothing and accessories.

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