# Holiday-Themed Pancake Promotions
This Chain Rewards Those Who Wear Green on St. Patrick's Day

By Katherine Pendrill | Published 2016-03-11 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/wear-green
References: [brandeating](http://www.brandeating.com/2016/03/1-stack-of-pancakes-at-ihop-when-you-wear-green-on-march-17-2016.html) & [prnewswire](http://www.prnewswire.com/news-releases/its-st-patricks-day-wear-green-at-ihop-restaurants-and-get-one-short-stack-of-buttermilk-pancakes-for-just-1-300232829.html)

While IHOP may have just wrapped up a promotion for National Pancake Day, now the famous breakfast chain is launching a new campaign that rewards those wearing green on St. Patrick's Day.

As part of its nationwide St. Patrick's Day promotion, IHOP will offer a short stack of pancakes for $1 to those who wear green on March 17th. At IHOP, a short stack consists of three fluffy buttermilk pancakes topped with a dab of butter. The promotion will run from 7 AM to 7 PM and customers only need to wear "a touch of green" to qualify.

While this year marks the first time that the chain will celebrate St. Patrick's day with a nationwide promotion, IHOP is following in the footsteps of many other brands that have begun using holiday-themed promotions as a way to attract customers.