# Bamboo Clothing Clothing Label 'Wear Chemistry' is Eco and Chic By Trish Richards | Published 2010-07-14 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/wear-chemistry-bamboo-clothing References: [wearchemistry](http://www.wearchemistry.com) 'Wear Chemistry' is a clothing label that launched in London which has a eye for creating something different, embracing original design and making clothes out of a fantastic [bamboo fabric](https://www.trendhunter.com/trends/ettitudes-waffle-robe). Wear Chemistry has developed a range of pieces which all have the added bonus of being [guilt-free](https://www.trendhunter.com/trends/earthytweens) since they are made of bamboo -- a highly sustainable natural resource. Wear Chemistry is a clothing label bursting with ideas and ambition. **Implications** - It's reassuring to see companies like 'Wear Chemistry' and know that this version of contemporary youth society is heavily invested in ensuring that they purchase products from [eco-conscious companies](https://www.trendhunter.com/trends/regeneration-nation). They make it more likely that other companies with the same idea will invest in products. That is a customer and planetary win-win. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 51% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Fashion:** Wear Chemistry represents a trend in the rise of eco-friendly fashion, paving the way for other companies to follow suit and potentially disrupt the industry by adopting more sustainable practices. - **Bamboo Fabric:** The use of bamboo fabric in clothing production is a trend that has the potential to disrupt the material and textile industries by offering a sustainable and versatile alternative to traditional materials. - **Original Design:** Wear Chemistry's emphasis on original design represents a trend in the fashion industry towards personalization and uniqueness, providing opportunities for disruptive innovation in mass customization and made-to-order clothing. ### Where This Applies - **Fashion:** Wear Chemistry's eco-conscious and original approach to fashion presents opportunities for disruption in the fashion industry by prompting the adoption of sustainable and unique practices. - **Material Science:** The production of bamboo fabric presents opportunities for disruption in the material science industry as bamboo becomes a more popular and sustainable alternative to traditional materials. - **Textile Manufacturing:** The rise of bamboo fabric and other sustainable materials in clothing production has the potential to disrupt the textile manufacturing industry by introducing more environmentally friendly production practices. ## Related on Trend Hunter - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Sustainable Bamboo Home Goods](https://www.trendhunter.com/trends/ettitude.md) - [Biobased Clothing Collections](https://www.trendhunter.com/trends/c-collection.md) - [Eco-Minded Denim Capsules](https://www.trendhunter.com/trends/bayeas.md) - [All-Season Merino Tees](https://www.trendhunter.com/trends/ethical-merino-tshirt-from-new-zealand.md) - [Hypoallergenic Children's Apparel](https://www.trendhunter.com/trends/crann-organic.md) - [Creative Laundry Solutions](https://www.trendhunter.com/trends/rewear-chair.md) - [Eco-Conscious Product Lines](https://www.trendhunter.com/trends/birla-cellulose.md)