# Complimentary Mint Campaigns Mask Mints are Free for Those Who Wear a Mask in Public By Laura McQuarrie | Published 2020-06-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wear-a-mask-in-public References: [fabnews.live](https://fabnews.live/forever-beta-launches-mask-mints-free-mints-for-london-commuters/) & [maskmints](https://www.maskmints.co.uk/) As it's become mandatory in many places for people to wear a mask in public—like public transit and rideshares in the UK—people are being confronted by their own breath and Forever Beta was quick to develop a solution with Mask Mints. To keep people feeling both protected and fresh, Forever Beta is giving away Mask Mints for free to those who want to claim a packet. A mask-wearer only needs to share a selfie of their face and tag Mask Mints on social media to get their mints in the mail. To encourage people to wear their masks and order the mints, Forever Beta is supporting the launch of Mask Mints with an eye-catching [poster campaign](https://www.trendhunter.com/trends/deodorant-billboard). Forever Beta is also working with content creators on [TikTok](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it) to reach young audiences and push the message even further. Image Credit: [Mask Mints](https://www.maskmints.co.uk/) ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 55% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Mask-wearing:** Disruptive innovation opportunity: Develop innovative mask accessories or products that enhance the comfort and hygiene of wearing masks. - **Social Media Tagging:** Disruptive innovation opportunity: Create social media campaigns that incentivize users to promote a brand or product through tagging and sharing their content. - **Collaboration with Content Creators:** Disruptive innovation opportunity: Partner with influential content creators on popular platforms to increase brand visibility and reach new audiences. ### Where This Applies - **Health and Wellness:** Disruptive innovation opportunity: Develop new products or services that promote hygiene and well-being in public spaces. - **Marketing and Advertising:** Disruptive innovation opportunity: Explore creative advertising strategies that leverage user-generated content and social media engagement. - **Digital Entertainment:** Disruptive innovation opportunity: Create innovative marketing approaches using popular digital platforms to capture the attention of younger audiences. ## Related on Trend Hunter - [Uplifting Mint Packaging](https://www.trendhunter.com/trends/tic-tac-packaging.md) - [Elevated Oral Care Sessions](https://www.trendhunter.com/trends/breathapy.md) - [Oil-Based Breath Serums](https://www.trendhunter.com/trends/oilbased-breath-serum.md) - [Popping Breath Mints](https://www.trendhunter.com/trends/breathrox-breath-mints.md) - [Chromatic Mint Character Campaigns](https://www.trendhunter.com/trends/take-a-ride-on-a-tic-tac.md) - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Vitamin-Enhanced Mints](https://www.trendhunter.com/trends/quip-mints.md) - [Zinc-Infused Breath Mints](https://www.trendhunter.com/trends/breathrox.md) - [Cooling Extra-Fresh Mints](https://www.trendhunter.com/trends/tic-tac-fresh.md)