# Mask-Encouraging Social Media Days ARI JOGIEL Declares 'Wear A Freaking Mask Day' on October 10th By Grace Mahas | Published 2020-10-09 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/wear-a-freaking-mask-day References: [instagram](https://www.instagram.com/arijogiel/) & [jogiel](https://jogiel.com/products/thepablomask) ARI JOGIEL, the LA-based fashion label and manufacturer, recently declared 'Wear a Freaking Mask Day' on October 10th, 2020. The campaign seeks to encourage the public to continue wearing a mask to help flatten the [COVID](https://www.trendhunter.com/trends/facebit)-19 curve "while coming together in solidarity to help the fight against racism." In conjunction with the new social media day, ARI JOGIEL debuted the Pablo Mask, a one of a kind face mask, stitched together with nine different colored fabrics, "symbolizing unity and everyone coming together." The new initiative was created in partnership with h The Conscious Kid, an organization dedicated to promoting healthy racial identity development in youth. The premium-stitched 3-layered mask is currently up for auction to celebrate the new 'Wear a Freaking Mask Day' with 100% of profits being donated to the organization. Image Credit: ARI JOGIEL ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Mask-wearing Campaigns:** Opportunity for businesses to create mask-wearing campaigns to promote public health and social solidarity. - **Unity Symbolism:** Chance for brands to incorporate symbolism of unity and togetherness in their products and campaigns. - **Social Media Days:** Growing trend of dedicated social media days as a platform to raise awareness and engage with audiences on important issues. ### Where This Applies - **Fashion:** Fashion industry can leverage the demand for stylish masks and collaborate with organizations to support social causes. - **Nonprofit:** Nonprofit organizations can explore partnership opportunities with brands to raise funds through innovative initiatives like mask auctions. - **Marketing:** Marketing professionals can utilize social media days to create impactful campaigns that drive engagement and promote brand values. ## Related on Trend Hunter - [Air-Blowing Face Masks](https://www.trendhunter.com/trends/air-mask.md) - [Connected Emotive Face Masks](https://www.trendhunter.com/trends/w3e-mask-expressive-emotion.md) - [Customizable Style Face Masks](https://www.trendhunter.com/trends/rpur-fiit.md) - [Emotive Inflatable Masks](https://www.trendhunter.com/trends/lian-mask.md) - [Metaverse Mental Health Fundraisers](https://www.trendhunter.com/trends/mental-health-fundraiser.md) - [Aerodynamic Filtration Face Masks](https://www.trendhunter.com/trends/goa-face-protector.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Menstrual Health Day Initiatives](https://www.trendhunter.com/trends/menstrual-health-day.md) - [National Loc Day Campaigns](https://www.trendhunter.com/trends/jamaican-mango-lime.md)