# Powerful Peace Campaigns The Weapon of Mass Instruction by Raul Lemesoff Bookmobile By Renee Ramsarran | Published 2011-03-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/weapon-of-mass-instruction-raul-lemesoff References: [automotto](http://www.automotto.com/entry/the-weapon-of-mass-instruction-an-innovative-mobile-library/) & [artcar.blogspot](http://artcar.blogspot.com/2011/03/weapon-of-mass-instruction-argentinian.html) The Weapon of Mass Instruction by Raul Lemesoff uses a hollowed-out 1979 green [Ford](https://www.trendhunter.com/trends/ford-ai-assistant) Falcon tank as a means of distributing books to the people of Argentina. This large piece of artillery was once property of the Argentinian government during its dictatorship. Not only is its name wonderful, but its intrinsic purpose is one to be applauded as well. The [tank transformed bookmobile](https://www.trendhunter.com/trends/van-daryl-war-truck) hands out [free reading material](https://www.trendhunter.com/trends/freedom-to-read-weeks) as a means of sharing culture and peace through literature. An important element of The Weapon of Mass Instruction by Raul Lemesoff, is that it searches out areas and people who would not normally have access to these items. The project travels the country taking the recycled books to both large cities as well as the more remote areas of the region. The Weapon of Mass Instruction by Raul Lemesoff is an absolute must see. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 52% | Activity: 10% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Mobile Libraries:** The Weapon of Mass Instruction bookmobile shows the potential of mobile libraries to increase access to books and education in underserved communities. - **Peaceful Activism:** Powerful Peace Campaigns like The Weapon of Mass Instruction use creative and nonviolent means to promote social change. - **Upcycling:** By upcycling a former military tank into a bookmobile, The Weapon of Mass Instruction demonstrates the potential of repurposing and recycling in innovative ways. ### Where This Applies - **Publishing:** Publishing companies can explore partnerships with mobile libraries like The Weapon of Mass Instruction to increase distribution and access to their books. - **Education:** The Weapon of Mass Instruction shows opportunities for educators to reach underserved communities through mobile libraries and creative approaches to teaching. - **Sustainability:** Repurposing and upcycling materials, such as repurposing a military tank into a bookmobile, can lead to new business opportunities in sustainable innovation and design. ## Related on Trend Hunter - [DIY Life-Size Tanks](https://www.trendhunter.com/trends/nd-woodworking-art.md) - [Car Manuel Novellas](https://www.trendhunter.com/trends/audi-handbook-novels.md) - [Book-Inspired Public Benches](https://www.trendhunter.com/trends/sit-down-to-read.md) - [Mobile Reading Pavilions](https://www.trendhunter.com/trends/library-of-us.md) - [Creative Protest Archives](https://www.trendhunter.com/trends/pocket-protests.md) - [Library-Based Inequity Initiatives](https://www.trendhunter.com/trends/latin-america-memorial-library.md) - [Banned Books Campaigns](https://www.trendhunter.com/trends/banned-books.md) - [Accessible Bookmobile Vehicles](https://www.trendhunter.com/trends/bookmobile-vehicle.md) - [Mobile Glass Libraries](https://www.trendhunter.com/trends/la-libreria.md)