# Student Athlete-Focused Financial Education Merrill Wealth Management Partners with IMG Academy By Kalin Ned | Published 2024-07-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/wealth-management References: [prnewswire](https://www.prnewswire.com/news-releases/merrill-and-img-academy-launch-partnership-to-bring-financial-education-to-student-athletes-302206627.html)  Merrill Wealth Management and [IMG Academy](https://www.trendhunter.com/trends/targeted-body-care) have initiated a three-year collaboration to enhance [financial education for student-athletes](https://www.trendhunter.com/trends/banking-academy-of-vietnam) and their families. This initiative aims to equip young athletes with practical financial knowledge that will benefit them throughout their careers and lives. Merrill Wealth Management's Sports & Entertainment group, which has been active for three years, will deliver the curriculum using [Bank of America's](https://www.trendhunter.com/trends/golf-with-us) Better Money Habits resources. The program will cover essential financial topics such as saving, spending, credit, and basic investing. IMG Academy, in turn, integrates this financial education into its broader curriculum. The program will be available to students at IMG's Bradenton, Florida, campus, and through the organization's online platform, IMG Academy+, starting in the 2024/2025 academic year. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 8% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Financial Literacy for Athletes:** Providing tailored financial education to young athletes ensures they can manage earnings wisely, preventing financial mismanagement. - **Integrated Education Platforms:** Combining financial literacy into larger educational curriculums encourages holistic learning and prepares students for real-world challenges. - **Partnership-driven Programs:** Collaborations between financial institutions and educational organizations help deliver specialized knowledge, leveraging each other's strengths. ### Where This Applies - **Sports Education:** Integrating financial literacy into sports academies can enrich the overall development of student-athletes. - **Financial Services:** Financial firms can expand their reach by offering specialized educational programs tailored to specific communities or professions. - **Edtech Platforms:** Online education platforms stand to benefit by offering diverse, practical financial courses accessible to various demographics. ## Related on Trend Hunter - [Youth-Focused Golfing Initiatives](https://www.trendhunter.com/trends/golf-with-us.md) - [Football-Inspired Financial Literacy Campaigns](https://www.trendhunter.com/trends/jeremiah-smith.md) - [Student-Athlete Mental Health Initiatives](https://www.trendhunter.com/trends/morgans-message.md) - [Varsity Influencer Teams](https://www.trendhunter.com/trends/varsity-influencer-teams.md) - [Student Athlete-Empowering Initiatives](https://www.trendhunter.com/trends/liberty-tax.md) - [Empowering Women Athlete Campaigns](https://www.trendhunter.com/trends/stay-ready.md) - [Gamified Financial Education Initiatives](https://www.trendhunter.com/trends/venture-valley.md) - [Youth Education Partnerships](https://www.trendhunter.com/trends/fp-markets-cricket-brasil.md) - [Female Athlete Wellness Programs](https://www.trendhunter.com/trends/Optima-Program.md)