# Basic Instinct Investment Ads This Wealth Management Ad Preaches Systematic Investing By Jonathon Brown | Published 2013-02-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/wealth-management-ad References: [adsoftheworld](http://adsoftheworld.com/media/print/vz_wealth_management_caveman_3) & [vermoegenszentrum.ch](http://www.vermoegenszentrum.ch/Individuals/Asset-Management) Cavemen take center stage in this wealth management ad by VZ Wealth Management. The ads feature a caveman in a formal looking studios (save for the fact that he is a cave man.) The tag line for the ads is plays on the idea of a caveman only responding to his instincts. With such limited brain functions, a caveman can't make decisions based on systems of analyzing data or forecasting trends: he simple sees and does. The tag line for this wealth management ad is "Many investors are driven by basic instincts. Time for [systematic wealth management](https://www.trendhunter.com/trends/investment-portfolio)." The caveman campaign has been done before by [Geico](https://www.trendhunter.com/trends/geico-x-tag-team), but VZ Wealth Management puts a new spin by pitting the competition as cavemen, rather than the customer. The Geico ads said the system was so easy a caveman could figure it out, these ads say the system is too complicated to let cavemen figure it out. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Systematic Wealth Management:** The trend of using algorithms and data analysis to manage wealth and investment portfolios. - **Humorous Advertising:** The trend of using humor in advertising to make financial products more relatable and less intimidating. - **Competition-based Advertising:** The trend of creating ads that directly address and attempt to outdo the marketing strategies of competitors. ### Sectors Adopting This - **Wealth Management:** Opportunities for disruptive innovation exist in developing more advanced algorithms and tools for systematic wealth management. - **Advertising:** Innovative advertising strategies that use humor and competition to differentiate financial products from their competitors. - **Investment:** Opportunities for innovation in using data analysis and algorithms to make investment decisions that outperform traditional methods. ## Related on Trend Hunter - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Skincare Investment Campaigns](https://www.trendhunter.com/trends/skinvestment.md) - [Caveman-Centric Running Campaigns](https://www.trendhunter.com/trends/craft-sportswear-brand-film.md) - [Cinematic Finance Campaigns](https://www.trendhunter.com/trends/your-money-your-move.md) - [Empowering Trader-Focused Campaigns](https://www.trendhunter.com/trends/reborn-a-trader.md) - [Playful Investing Tools](https://www.trendhunter.com/trends/wait-for-wealth.md) - [Millennial-Minded Investment Apps](https://www.trendhunter.com/trends/millennialminded-investment-app.md) - [Humorous Educational Campaigns](https://www.trendhunter.com/trends/ai-investment-fraud.md) - [Automated Investing Platforms](https://www.trendhunter.com/trends/pandora-ai.md)