# Female-Focused Finance Apps 'Pinkfolio' is a Personal Wealth App Targeted at Women By Laura McQuarrie | Published 2016-04-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/wealth-app References: [pinkfolio.me](http://www.pinkfolio.me/) 'Pinkfolio' is the name of a personalized wealth app for women that's designed to take intimidation out of investments and [personal finances](https://www.trendhunter.com/trends/cash-flow-and-capital). The financial training app uses a variety of content, including stories, videos and quizzes in order to help a woman tailor the experience, while also expanding upon what she knows. To assure forward motion, the app uses 'TO-DO' tasks to pair training activities with goals. [Goal tracking](https://www.trendhunter.com/trends/moneyvision-app) also comes into play with short- and long-term tasks that women can set out to complete. Pinkfolio is ideal for women who want to become better investors, entrepreneurs or simply more adept at monitoring their own spending and saving habits. This handy app is like having a [personal trainer](https://www.trendhunter.com/trends/personal-finance1) who will always be available to give expert guidance. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 29% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Personalized Wealth Apps:** Developing personalized wealth apps that cater to specific demographics, such as women, can disrupt the traditional financial industry. - **Interactive Financial Training:** Creating interactive financial training apps that utilize content like stories, videos, and quizzes can revolutionize the way individuals learn about personal finances. - **Goal-based Financial Apps:** Designing goal-based financial apps that use tasks and goal tracking can empower individuals to take control of their finances and achieve their financial objectives. ### Industries Being Reshaped - **Fintech:** The fintech industry can benefit from developing female-focused finance apps like Pinkfolio to capture a specific market segment and address their unique needs. - **Education Technology:** The education technology industry can explore opportunities in creating interactive financial training apps that provide engaging and effective learning experiences. - **Personal Finance:** The personal finance industry can leverage goal-based financial apps to help individuals improve their financial literacy, achieve financial goals, and manage their money more effectively. ## Related on Trend Hunter - [Women-Focused AI-Powered Financial Platforms](https://www.trendhunter.com/trends/aipowered-financial-platform.md) - [Feline Finance Trackers](https://www.trendhunter.com/trends/paw-fi.md) - [Mindful Finance Trackers](https://www.trendhunter.com/trends/paktol-app.md) - [User-Friendly Finance Trackers](https://www.trendhunter.com/trends/finance-trackers.md) - [Teen-Targeted Investment Apps](https://www.trendhunter.com/trends/bloom-app.md) - [Retirement-Focused Investment Apps](https://www.trendhunter.com/trends/retirement-saving-app.md) - [RPG Finance Apps](https://www.trendhunter.com/trends/finshark-app.md) - [Privacy-Focused Budgeting Apps](https://www.trendhunter.com/trends/apollo-personal-finance-app.md) - [Accessible Smart Money Apps](https://www.trendhunter.com/trends/fina-finance-app.md)