# Seaside-Inspired Summer Fashion WE11DONE Launches its SS21 Capsule Full of Intricate Designs By Amy Duong | Published 2020-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/we11done References: [hypebeast](https://hypebeast.com/2020/7/we11done-spring-summer-2021-collection-lookbook-paris-fashion-week) Korean fashion brand [WE11DONE](https://www.trendhunter.com/trends/we11done-x-helinox) introduces its latest collection designed for the Spring/Summer 2021 season as well as the Pre-Spring 2021 season. Showcasing the designs on the digital Paris Fashion Week platform, founders and designers Jessica Jung and Dami Kwon focuses on the [seaside](https://www.trendhunter.com/trends/sel-de-mer). The highlight sways away from the city and draws fond memories of the sea for a blissful summertime nostalgia. This element is translated through design by capturing breezy silhouettes and [pastel palettes](https://www.trendhunter.com/trends/vowels-1). There are a plethora of playful knitwear designs as well as cotton goods that are perfect for the beach. A notable piece in the seasonal capsule is the crochet vest made in mint green with a dramatic U neckline with clamshell designs and seaweed weaved into the piece. Image Credit: WE11DONE ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 34% | Activity: 2% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Seaside-inspired Fashion:** Disruptive innovation opportunity: Integrate sustainable and eco-friendly materials into seaside-inspired fashion designs. - **Breezy Silhouettes:** Disruptive innovation opportunity: Use advanced textile techniques to create lightweight, comfortable and wrinkle-resistant fabric for breezy silhouettes. - **Playful Knitwear:** Disruptive innovation opportunity: Explore 3D printing technology to create intricate and customizable designs for playful knitwear. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Implement virtual reality (VR) and augmented reality (AR) technologies for virtual fashion shows and try-on experiences. - **Textile:** Disruptive innovation opportunity: Develop sustainable and biodegradable fibers for eco-friendly textile production. - **Art and Design:** Disruptive innovation opportunity: Combine traditional craftsmanship with digital fabrication techniques to create unique and intricate art and design pieces. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [seasonal spring wardrobes](https://www.trendhunter.com/trends/british-watersports-collegiate-prep.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)