# Fashion History Databases Google's 'We Wear Culture' is a Searchable Collection of Fashion History By Joey Haar | Published 2017-06-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/we-wear-culture References: [google](https://www.google.com/culturalinstitute/beta/project/fashion?ref=producthunt) & [producthunt](https://www.producthunt.com/posts/we-wear-culture-by-google) 'We Wear Culture,' a new, informative site under the [Google](https://www.trendhunter.com/trends/google-shopping) Arts & Culture umbrella, aims to give users a thorough breakdown of where fashion is today and where it came from. People think of fashion in different ways, but in the broadest sense of the term, fashion has existed for thousands of years. We Wear Culture documents this history in a [searchable, engaging format](https://www.trendhunter.com/trends/fitchecklab). The site is broken down into four overarching categories. 'The Icons' looks at [famous designers and figures](https://www.trendhunter.com/trends/balenciaga-by-demna) who've had an outsize impact on the fashion of their era. 'The Movements' delves into specific fashion motifs throughout different points in history, from Renaissance France to the streets of modern day Tokyo. 'The Making Of' investigates the craft behind fashions, and finally 'The Arts' explores fashion's longstanding relationship with other artistic media. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 45% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Digital Fashion History:** Fashion history is being digitized into searchable online databases. - **Fashion Education Access:** Fashions students and enthusiasts now have access to a comprehensive database of fashion history. - **Multimedia Fashion Resources:** Fashion history is being documented through engaging multimedia tools such as video and virtual exhibits. ### Where This Applies - **Fashion Industry:** The fashion industry can utilize these fashion history databases to draw inspiration and knowledge from past styles and designers. - **Education Industry:** Fashion history databases can be a valuable resource for fashion students and educators in both formal and informal learning settings. - **Digital Media Industry:** Opportunities exist for the development of additional digital fashion history resources and applications. ## Related on Trend Hunter - [Size-Replicating Try-On Technologies](https://www.trendhunter.com/trends/google-shopping.md) - [AI Outfit Search Engines](https://www.trendhunter.com/trends/have-nothing-to-wear.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Disruptive Fashion Art Galleries](https://www.trendhunter.com/trends/dirty-looks.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Designer-Led E-Commerce Partnerships](https://www.trendhunter.com/trends/willy-chavarria1.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md)