# Celeb-Branded Sneaker Cleaning Kits Crep Protect and DJ Khaled Launch 'We The Best' Cleaning Box By Niko Pajkovic | Published 2021-11-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/we-the-best References: [hypebeast](https://hypebeast.com/2021/11/crep-protect-dj-khaled-ultimate-box-we-the-best-release-info) & [crepprotect](https://crepprotect.com/) [Crep Protect](https://www.trendhunter.com/trends/crep-protect-deo), a company specializing in [shoe cleaning accessories](https://www.trendhunter.com/trends/crep-protect-3), has partnered with superstar producer DJ Khaled to launch a limited edition Ultimate Box cleaning kit dubbed 'We The Best.' The exclusive new cleaning kit consists of a cleaning brush, durable wipes, soft microfibre, and a natural cleaning solution, a Suede Eraser, Mark-On Pen, and Sneaker Pills, all of which are dressed in unique co-branded decor. In addition, these eight products come packaged in an eye-catching, red and black box that sees DJ Khaled's picture front and center. The unexpected collaboration shouldn't come as a major surprise, however, considering the music mogul's well-known [sneaker obsession](https://www.trendhunter.com/trends/collectors-duffle). The limited-edition Crep Protect x DJ Khaled 'We The Best' Ultimate Box Pack is available to buy now at the Crep Protect website. Image Credit: Crep Protect ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 45% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Co-branded Cleaning Kits:** More companies are partnering with celebrities to offer limited edition co-branded cleaning kits, presenting opportunities for disruptive innovation in personal care. - **Specialized Shoe Cleaning Accessories:** Businesses are developing and selling unique shoe cleaning accessories to meet the demand for sneaker care. - **Celebrity Endorsement Deals:** Celebrities are increasingly partnering with brands to develop their own products and services, creating new marketing opportunities and pathways for disruptive innovation. ### Industries Being Reshaped - **Personal Care:** Companies in the personal care industry can enter the specialized shoe cleaning accessories market, collaborate with popular figures, and innovate with product design and formula to increase revenue. - **Fashion and Apparel:** Fashion companies can partner with sneaker cleaning brands to offer their own line of co-branded shoe cleaning kits, tapping into new markets with unique products and marketing strategies. - **Celebrity Brands:** As celebrity brands become increasingly popular, they present opportunities for businesses to collaborate with famous figures on exclusive product lines, promoting both brands and creating new reasons for consumers to engage with both. ## Related on Trend Hunter - [Co-Branded Sneaker Care Foams](https://www.trendhunter.com/trends/sneaker-hat-foam-cleaning-solution.md) - [Functional Shoe-Cleaning Foams](https://www.trendhunter.com/trends/foamx.md) - [Long-Lasting Sneaker Deodorants](https://www.trendhunter.com/trends/crep-protect-deo.md) - [Premium Hat-Cleaning Kits](https://www.trendhunter.com/trends/hatcare.md) - [Shape-Preserving Shoe Guards](https://www.trendhunter.com/trends/crep-protect-3.md) - [Hygienic Shoe Care Systems](https://www.trendhunter.com/trends/lg-styler-shoecare-and-shoecase.md) - [Designer Shoe Protection Services](https://www.trendhunter.com/trends/shoe-protection.md) - [Faux Dirty Sneakers](https://www.trendhunter.com/trends/air-force-1-low-dirty-triple-white.md) - [Drink Mix Activewear Partnerships](https://www.trendhunter.com/trends/koolaid-and-nike.md)