# Political Jewelry Brand Campaigns Tiffany & Co's 'We Stand With Australia' Ad Shows Solidarity By Jana Pijak | Published 2020-02-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/we-stand-with-australia References: [adnews.au](https://www.adnews.com.au/news/tiffany-and-co-uses-ads-to-tell-the-pm-to-fight-climate-change) & [tiffany](https://www.tiffany.ca/choose-your-language/) Luxury jewelry brand Tiffany & Co. recently launched a poignant ad titled 'We Stand With Australia.' The brand showed its solidarity with the nation by pleading with Prime Minister Scott Morrison to take action on climate change after Australia's recent and devastating bushfires which have lead an unprecedented number of wildlife to parish. Published in two of Australia's top newspapers, Tiffany & Co's We Stand With Australia ad showcases the company's support of an important and crucial cause and features an honest message urging Prime Minister Morrison to listen. The message reads “Dear Prime Minister Morrison, As the brave people of Australia continue to battle bushfires that are devastating communities and wildlife, now is the time for bold and decisive action. The disaster of climate change is too real, and the threat to our planet and to our children is too great.” ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 11% | Activity: 33% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Political](https://www.trendhunter.com/political) ## Key Themes ### What Makes This Trend Stand Out - **Climate Change Campaigns:** Luxury brands can show their support for environmental issues through advertising campaigns and call for government action on climate change. - **Social Responsibility Marketing:** Brands can leverage their platform to spread awareness about important causes and advocate for change in society. - **Sustainable Luxury:** Luxury brands can incorporate sustainable practices and materials into their products as a way to address the environmental concerns of consumers. ### Sectors Adopting This - **Luxury Jewelry:** Luxury jewelry brands can create impactful campaigns that align with their values to drive social change. - **Media and Advertising:** Media and ad agencies can collaborate with brands to create inspiring messaging that emphasizes social responsibility and environmental awareness. - **Environmental Activism and Advocacy:** Environmental advocacy groups can partner with luxury brands to promote environmental causes and drive action from government officials. ## Related on Trend Hunter - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Pollinator-Supporting Jewelry Campaigns](https://www.trendhunter.com/trends/birks-for-bees.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Luxury Brand Light Displays](https://www.trendhunter.com/trends/the-constellation-of-love.md) - [Natural Diamond Campaigns](https://www.trendhunter.com/trends/worth-the-wait.md) - [Luxury Jewelry Collection Expansions](https://www.trendhunter.com/trends/couleur-vivante.md) - [Diamond Jewelry Holiday Campaigns](https://www.trendhunter.com/trends/national-television-campaign.md) - [Reimagined Luxury Jewelry Collections](https://www.trendhunter.com/trends/bird-on-a-pearl.md) - [Women-Empowering Jewelry Campaigns](https://www.trendhunter.com/trends/empowering-jewelry-campaign.md)